# Napkin Inc.

> Napkin Inc. is a Miami-founded, Abu Dhabi-incorporated company that buys, builds and grows cash-flowing digital service providers - creative agencies, SaaS, fintech and e-commerce shops - and rolls them into a shared, revenue-sharing structure it likens to turning digital transactions into tradable royalty streams. Led by co-founder and CEO Matthew Liberto, the company batches acquisitions of 'digital disruptors' and gives selling founders and staff common equity rather than the preferred-heavy terms of a traditional private-equity fund. Its work has since expanded into Napkin Deals, an online marketplace connecting buyers, sellers and capital providers across M&A, financing and digital-asset transactions.

- **Founded:** 2021
- **Headquarters:** Miami, Florida, United States (incorporated via Abu Dhabi Global Market, ADGM)
- **Founders:** Matthew Liberto (Co-Founder & CEO)
- **Team size:** ~30 core employees; company describes a network of 500+ professionals across offices
- **Products:** Napkin acquisitions (buy, build & grow), Napkin Deals marketplace, Revenue-sharing / royalty structure
- **Notable:** Founded in February 2021 and expanded to companies in Canada, the USA, Latin America, India and the UAE within a few years, Crossed eight figures in annual revenue after acquiring No Limit Creatives (2022), Acquired EmberTribe (2023), adding performance-marketing and analytics capabilities

## Products & services

- **Napkin acquisitions (buy, build & grow)** — Batches applications from digital disruptors - creative and advertising agencies, SaaS and tech founders, fintechs, payment and development houses, video and social-media firms - conducts diligence, and acquires them together, giving sellers common stock at a single set price.
- **Napkin Deals marketplace** — An online platform - 'where deals meet capital' - connecting buyers, sellers and capital providers for M&A, capital raises, debt financing, real estate, joint ventures and crypto/digital-asset transactions, with AI-powered deal matching and human review.
- **Revenue-sharing / royalty structure** — A shared-equity model that aims to convert the recurring revenue of its portfolio companies into investable, tradable royalty streams, distributing upside to staff and acquired founders.

## Achievements

- Founded in February 2021 and expanded to companies in Canada, the USA, Latin America, India and the UAE within a few years
- Crossed eight figures in annual revenue after acquiring No Limit Creatives (2022)
- Acquired EmberTribe (2023), adding performance-marketing and analytics capabilities
- Incorporated in the Abu Dhabi Global Market (ADGM License No. 26372) to operate across borders
- Launched Napkin Deals, reporting 3,600+ active deals and $5.8B in deal value on the platform

## Latest updates

- **2023-03** — Acquired EmberTribe, a performance-marketing and analytics agency based in North Carolina.
- **2023-05** — Raised a Series A round as part of roughly $3.99M in total reported funding.
- **2023-06** — Expanded into the MENA region, with incorporation via Abu Dhabi's ADGM.
- **2024-01** — Positioned Napkin Deals as an online M&A and capital marketplace serving 50+ countries.

## Links

- Website: https://npkn.com
- LinkedIn: http://www.linkedin.com/company/napkin-global
- Twitter/X: https://x.com/napkindeals
- Facebook: https://www.facebook.com/napkininc/

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Profile page: https://yespress.io/napkin-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-27