# Nancy Coyne

> Nancy Coyne co-founded the New York theatrical advertising agency Serino Coyne with Matthew Serino in 1977. Her work includes campaigns for Cats and other Broadway productions, and she received a Tony Honor for Excellence in the Theatre in 2004. She handed the CEO role to Angelo Desimini in 2015 and became chairman. Her public career also includes arts education advocacy, mentoring and nonprofit board service.

- **Role:** Co-founder and former CEO at Serino Coyne
- **Organizations:** Serino Coyne, Rosie’s Theater Kids, The Actors Fund of America
- **Education:** Montgomery Blair High School, New York University
- **Known for:** 2004 Tony Honor for Excellence in the Theatre., Co-founded Serino Coyne in 1977., Credited with the Cats advertising slogan “Now and Forever.”

## Career timeline

- **1964** — Graduated from Montgomery Blair High School; performed in school theater.
- **1977** — Co-founded Serino Coyne with Matthew Serino to specialize in live-entertainment advertising.
- **2003** — Serino Coyne was acquired by Omnicom; gave an American Masters interview on Broadway marketing on September 30.
- **2004** — Received a Tony Honor for Excellence in the Theatre.
- **2007** — Continued as CEO when Matthew Serino stepped down as president.
- **2012** — Addressed Taproot Foundation pro bono volunteers while serving on the board of Rosie’s Theater Kids.
- **2015** — Became chairman as Angelo Desimini succeeded her as CEO on September 10.
- **2019** — Honored at Manhattan Theatre Club’s May 13 Spring Gala.

## Achievements

- 2004 Tony Honor for Excellence in the Theatre.
- Co-founded Serino Coyne in 1977.
- Credited with the Cats advertising slogan “Now and Forever.”
- Honoree at Manhattan Theatre Club’s 2019 Spring Gala.
- Recognized at UJA-Federation of New York’s 2010 Excellence in Theater Award Dinner.

## Latest updates

- **2026-03** — Agency context: CEO Matt Upshaw acquired Serino Coyne from Omnicom, returning the firm Coyne co-founded to independent ownership. The acquisition closed February 27, 2026.
- **2019-12** — Discussed the original Cats marketing campaign in an Inside Edition retrospective.
- **2019-05** — Manhattan Theatre Club honored Coyne at its Spring Gala on May 13.

## Links

- LinkedIn: https://www.linkedin.com/in/nancy-coyne-9125414

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Profile page: https://yespress.io/nancy-coyne
Published by YesPress — https://yespress.io
Last updated: 2026-10-22