# Nadim Alameddine

> Nadim Alameddine is the Lebanese founder and CEO of Wafeq, an accounting and financial operations software company serving businesses in Saudi Arabia and the UAE. Previously a co-founder of price-comparison site Pricena, he built his accounting venture after handling his own startup’s VAT preparations. His public writing documents an early bookkeeping service, WeKeep, a preference for customer-funded growth and an appetite for the unglamorous details of business software.

- **Role:** Founder and CEO at Wafeq
- **Organizations:** Wafeq, Pricena, Accenture, Dubizzle, Rocket Internet
- **Nationality:** Lebanese
- **Education:** MBA, Finance, The Wharton School, University of Pennsylvania, MSc, Electrical and Computer Engineering, Georgia Institute of Technology
- **Known for:** Co-founded and bootstrapped Pricena with two technical partners., Built the initial software for his accounting venture after learning web programming., Led Wafeq through a $3 million seed round and a $7.5 million Series A.

## Career timeline

- **2009** — Took his first accounting class in business school; later tutored first-year students.
- **2013** — Co-founded Pricena with two technical partners, initially while holding a day job.
- **2016** — Began working full time on Pricena, according to his 2025 interview.
- **2017** — Prepared his startup’s accounting for the introduction of UAE VAT.
- **2018** — Began considering a bookkeeping business for digital entrepreneurs.
- **2019** — Founded Wafeq; publicly launched the early WeKeep bookkeeping service on June 23.
- **2023** — Wafeq raised a $3 million seed round led by Raed Ventures with Wamda Capital participating.
- **2024** — Wafeq announced a $7.5 million Series A led by 9900 Capital, with Gary Turner and existing investors participating.
- **2026** — Appeared on Alphapreneurs to discuss building accounting software in the UAE and Saudi Arabia.

## Achievements

- Co-founded and bootstrapped Pricena with two technical partners.
- Built the initial software for his accounting venture after learning web programming.
- Led Wafeq through a $3 million seed round and a $7.5 million Series A.
- Wafeq reported more than 10,000 customers in its 2024 fundraising announcement; its about page lists more than 18,000 companies as of October 2026.

## Latest updates

- **2026-09** — Wafeq announced that it had been listed as a Pre-Approved Service Provider for UAE e-invoicing and was undergoing final accreditation assessment.
- **2026-05** — Featured in episode 21 of Alphapreneurs, discussing his career, SaaS product development, funding and regional expansion.
- **2026-05** — Discussed connected expense and accounting workflows with Pemo co-founder Ayham Gorani in a Wafeq webinar.

## Links

- Website: https://blog.wekeep.co/
- LinkedIn: https://www.linkedin.com/in/nadim
- Twitter/X: https://twitter.com/nadimalameddine

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Profile page: https://yespress.io/nadim-alameddine
Published by YesPress — https://yespress.io
Last updated: 2026-10-20