# Nadia Tatlow

> Nadia Tatlow is a Victoria-based SaaS founder, executive and investor, and a managing partner at Women’s Equity Lab Victoria. A founding team member and former CEO of Shift, she helped build the productivity business, was appointed CEO in December 2019, and stayed for two years following its 2022 acquisition by Redbrick before leaving in 2024.

- **Role:** Managing Partner at Women’s Equity Lab Victoria
- **Organizations:** Women’s Equity Lab Victoria, Shift (former co-founder and CEO), Redbrick (former marketing manager), C100 (former member), University of Victoria Software Engineering Industry Advisory Board
- **Education:** Bachelor of Arts with Distinction, Political Science, Queen’s University, Postgraduate program with Honours, Public Relations, Humber College
- **Known for:** Helped develop Shift from an internal project into a profitable software business acquired by Redbrick., Appointed Shift CEO in December 2019 alongside a C$1 million seed financing announcement., First-place pitch award at Founder University, January 2020, listed on her LinkedIn profile.

## Career timeline

- **2012–2013** — Marketing Account Manager at Redwood Strategic in Toronto.
- **2013** — Joined Redbrick in publisher account management; subsequently worked in advertising and marketing.
- **2015–2017** — Manager of Marketing at Redbrick.
- **2016** — Worked on Shift from its inception as an internal Redbrick side project.
- **2018** — Shift general manager; later recalled reaching 1 million in ARR in December.
- **2019-12** — Appointed Shift CEO in the December 4 financing announcement.
- **2020-05** — Discussed postponing Series A fundraising while Shift continued building its enterprise offering.
- **2021** — Became an investor at Women’s Equity Lab; Shift reached profitability according to her later account.
- **2022** — Shift acquired by Redbrick; remained CEO through a two-year transition.
- **2024** — Left Shift after completing the post-acquisition transition.
- **2025-09** — Began serving on the University of Victoria Software Engineering Industry Advisory Board, according to her public LinkedIn profile.

## Achievements

- Helped develop Shift from an internal project into a profitable software business acquired by Redbrick.
- Appointed Shift CEO in December 2019 alongside a C$1 million seed financing announcement.
- First-place pitch award at Founder University, January 2020, listed on her LinkedIn profile.
- Queen’s varsity cross-country and track team captain; Dean’s List and scholarship recipient, as listed on LinkedIn.
- Named among the local leaders who established the University of Victoria’s C$1,500 VicFounders Award.

## Latest updates

- **2025-09** — Public LinkedIn experience lists the start of her University of Victoria Software Engineering Industry Advisory Board service.
- **2024-09** — Publicly marked her departure from Shift after remaining CEO following its 2022 acquisition.

## Links

- Website: https://www.nadiatatlow.com/home
- LinkedIn: https://www.linkedin.com/in/nadiatatlow/
- Twitter/X: https://twitter.com/NadiaTatlow
- Instagram: https://www.instagram.com/nadiatatlow/

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Profile page: https://yespress.io/nadia-tatlow
Published by YesPress — https://yespress.io
Last updated: 2026-10-25