# Nadia Kumentas

> Nadia Kumentas is the chief marketing officer of Muse by Interaxon, where she leads brand strategy, product marketing, growth, and the company's positioning across consumer and business markets. Her route from health-science education and early wellness ventures to neurotechnology has made translation her defining professional skill: turning complex sensing technology into products and stories people can understand and use.

- **Role:** Chief Marketing Officer at Muse by Interaxon Inc.
- **Organizations:** Muse by Interaxon Inc., Mingo, Affect Health, Zen Beginnings, Prince Arthur Medical Center, BrainStation, Canadian College of Naturopathic Medicine, Western University
- **Education:** Bachelor of Health Science, Western University, Doctor of Naturopathic Medicine, Canadian College of Naturopathic Medicine, Digital Marketing, BrainStation
- **Known for:** Chief Marketing Officer of Muse by Interaxon., Helped lead the launch of Muse S: Athena and publicly documented the cross-functional launch playbook., A verified e-commerce redesign and rebrand engagement under her marketing leadership doubled conversion rate, according to Clutch's case study.

## Career timeline

- **2012-2013** — Completed clinic internships at the Canadian College of Naturopathic Medicine and Sherbourne Health Centre.
- **2013** — Co-founded Affect Health and worked at Zen Beginnings.
- **2014-2015** — Served as Program Director of Pre-Op and Post-Op Care at Prince Arthur Medical Center.
- **2016** — Co-founded Mingo and completed digital marketing studies at BrainStation.
- **2018** — Joined Muse by Interaxon as Director of Brand Marketing.
- **2019** — Became Vice President of Marketing at Muse.
- **2022** — Moved into the combined role of Vice President, Product and Marketing.
- **2024** — Became Chief Marketing Officer at Muse.
- **2025** — Helped lead the launch of Muse S: Athena; Kumentas reported that the first run sold out, was restocked, and sold out again.

## Achievements

- Chief Marketing Officer of Muse by Interaxon.
- Helped lead the launch of Muse S: Athena and publicly documented the cross-functional launch playbook.
- A verified e-commerce redesign and rebrand engagement under her marketing leadership doubled conversion rate, according to Clutch's case study.
- Received Western University's Gold Medal for the highest GPA in her graduating section in 2009.
- Captain of Western University's women's varsity swimming team for the 2007-2008 season.
- Named MVP of Western University's women's varsity swimming team in 2007.
- Received Western University's Gordon Risk Athletic Award for 2007-2008.

## Latest updates

- **2026-06** — Published a Muse article arguing that direct EEG measurement will define the emerging consumer brain-health wearable category.
- **2026-05** — Shared a behind-the-scenes discussion with Muse colleagues Chris Aimone and Maurice Abou Jaoude about the engineering behind precisely timed audio cues and real-time sensing.
- **2025-06** — Highlighted Muse's work on foundation models that treat EEG activity as contextual data rather than static metrics.
- **2025-03** — Helped launch Muse S: Athena and later published five lessons from the sold-out launch.

## Links

- Website: https://musehealth.ai
- LinkedIn: https://www.linkedin.com/in/nadia-kumentas-84361963

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Profile page: https://yespress.io/nadia-kumentas
Published by YesPress — https://yespress.io
Last updated: 2026-08-24