# NAADAM

> NAADAM is a New York cashmere and knitwear company that sources fibers directly from Mongolian herders and sells clothing and accessories online, through its stores and retail partners. Its signature proposition is premium cashmere at more approachable prices, exemplified by the $98 Original sweater; its sustainability claims have also faced independent scrutiny.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Matthew Scanlan (Co-founder; CEO in published interviews), Diederik Rijsemus (Co-founder; founding COO), Hadas Saar (Design co-founder; joined for the 2015 brand launch)
- **Products:** The Original Cashmere Sweater, Signature, Luxe, Lightweight and Super Fine Cashmere, Organic Cotton and Baby Rib, Cashmere care accessories, Kohl’s diffusion collection
- **Notable:** Raised a publicly announced $16 million Series A in July 2018., Opened its first permanent store on Bleecker Street in New York in 2018., Made a $75 cashmere sweater a recognizable entry product; currently markets the Original at $98.

## Products & services

- **The Original Cashmere Sweater** — Entry-point cashmere sweater marketed at $98 at the research date; previously known for its $75 price.
- **Signature, Luxe, Lightweight and Super Fine Cashmere** — Cashmere collections across sweaters, cardigans, tees, dresses, hoodies and pants in different constructions and weights.
- **Organic Cotton and Baby Rib** — Additional knitwear material ranges listed on the company materials page.
- **Cashmere care accessories** — Combs, wool stones and cedar accessories for garment care and storage.
- **Kohl’s diffusion collection** — Co-branded lighter-weight cashmere collection introduced with entry prices as low as $79.
- **NAADAM x NFL** — Licensed cashmere fan apparel; current NFL Luxe Cashmere Hoodie listed at $348.
- **Olivia Culpo x NAADAM** — First co-designed capsule: 14 cashmere pieces including cardigans, pants, a jumpsuit and a dress.

## Achievements

- Raised a publicly announced $16 million Series A in July 2018.
- Opened its first permanent store on Bleecker Street in New York in 2018.
- Made a $75 cashmere sweater a recognizable entry product; currently markets the Original at $98.
- Expanded into a Kohl’s diffusion collection in 2024 and NFL-licensed cashmere in 2025.

## Latest updates

- **2025-02** — Scanlan described an 18-month pivot from growth toward profitability and discussed inventory and receivables financing on Shopify Masters.
- **2025-07** — Eco-Stylist reported withdrawing its certification, assigning 4/100 under updated criteria and citing reduced disclosure; this is the evaluator’s assessment, not a regulatory finding.
- **2025-10** — NFL-licensed cashmere collection and Olivia Culpo co-designed capsule launched.
- **2026-06** — Scanlan revisited the nonprofit origins and direct-sourcing decision in a D2C Revenue Rocket interview published June 23.

## Links

- Website: https://naadam.co/
- LinkedIn: https://www.linkedin.com/company/naadam
- Twitter/X: https://twitter.com/naadamcashmere
- Instagram: https://www.instagram.com/naadam.co/
- Facebook: https://www.facebook.com/naadamcashmere/
- TikTok: https://www.tiktok.com/@naadam.co

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Profile page: https://yespress.io/naadam
Published by YesPress — https://yespress.io
Last updated: 2026-10-03