# MVT

> MVT is an Evanston-based strategic communications consultancy that helps brands and sports organizations turn sponsorship rights into stories, media coverage, social content, internal communications and measurable campaigns. Founded by sports PR specialist Matt Van Tuinen in 2006 and now led by CEO Chris Taylor, the firm distinguishes itself by working across the full sponsorship cycle: narrative, planning, activation and analysis.

- **Founded:** 2006
- **Headquarters:** Evanston, United States
- **Founders:** Matt Van Tuinen (Founder and Chief Executive Officer Emeritus)
- **Team size:** 2-10 employees on LinkedIn; seven people appear on the current team page
- **Products:** Sponsorship Narrative Strategy, Strategic Communications Planning, Media and Narrative Activation, Campaign Results and Insights
- **Notable:** Cisco's Read the Line social franchise generated 16.7 million Instagram views across six ambassadors and two USGA championships., The International Tennis Hall of Fame's Be Legendary inaugural run spanned six events, earned 138 media mentions and reported 232 million in total reach., The BNP Paribas Open and lululemon announcement reported 138 million in total reach from 13 articles during the tournament off-season.

## Products & services

- **Sponsorship Narrative Strategy** — Campaign architecture, brand-partner alignment, platform messaging, channel choices and audience segmentation.
- **Strategic Communications Planning** — Integrated earned and owned media strategies, editorial calendars, campaign sequencing and message consistency across a partnership cycle.
- **Media and Narrative Activation** — Press materials, media pitching and hosting, digital production, creator partnerships, employee engagement and coordinated earned, owned and paid activation.
- **Campaign Results and Insights** — Channel analysis, campaign reporting, business-context interpretation and recommendations that feed into the next cycle.

## Achievements

- Cisco's Read the Line social franchise generated 16.7 million Instagram views across six ambassadors and two USGA championships.
- The International Tennis Hall of Fame's Be Legendary inaugural run spanned six events, earned 138 media mentions and reported 232 million in total reach.
- The BNP Paribas Open and lululemon announcement reported 138 million in total reach from 13 articles during the tournament off-season.
- The National Sports Collectors Convention recorded 130% more impressions, 123% more engagements, 229% more video views and a 30% faster ticket-sales pace over the cited measurement windows.
- Cisco's Super Bowl LX communications effort reported 133 million in estimated reach and 100% positive perception among on-site customers.
- Founder Matt Van Tuinen received the 2025 Bud Collins Media Award after two decades leading BNP Paribas Open media operations.

## Latest updates

- **2026-09** — MVT launched a redesigned website and reframed its offer around four connected sponsorship-communications capabilities.
- **2026-09** — The firm provided on-site PR support for the Winston-Salem Open.
- **2026-08** — MVT supported the launch of the Women's Pro Baseball League and led social strategy around the 46th National Sports Collectors Convention.
- **2026-02** — MVT ran Cisco's Super Bowl LX communications campaign across earned media, social channels and in-stadium moments.

## Links

- Website: https://www.mvtpr.com/
- LinkedIn: https://www.linkedin.com/company/mvtpr

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Profile page: https://yespress.io/mvt
Published by YesPress — https://yespress.io
Last updated: 2026-09-19