# MVPR

> MVPR is an independent, founder-led public relations agency that helps fashion, beauty and lifestyle brands turn products into cultural signals. Founded by Megan Vaughn in 2017, the New York and Los Angeles firm combines editorial pitching, celebrity and VIP seeding, influencer programs, brand strategy, events and collaborations for an international client roster.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Megan Vaughn (Founder & CEO)
- **Products:** VIP & Celebrity, Media & Communications Strategy, Brand & Campaign Strategy, Influencer Strategy, Experiential & Events
- **Notable:** Founded in 2017 and expanded from New York to a second office in Los Angeles., Named a Next Gen 2025 honoree, according to the agency's published profile., Sustained a four-plus-year organic placement program for Moon Boot involving Rihanna, Billie Eilish, Hailey Bieber, Dua Lipa, Justin Bieber, Lil Nas X and Doja Cat.

## Products & services

- **VIP & Celebrity** — Talent strategy, stylist relationships, seeding and dressing around awards, red carpets, press junkets and street-style moments.
- **Media & Communications Strategy** — Editorial pitching, product placement, brand features, showroom appointments, sample management and results reporting.
- **Brand & Campaign Strategy** — Messaging, U.S. market positioning, campaign planning and long-term brand-equity guidance.
- **Influencer Strategy** — Organic gifting plus paid creator campaigns, including talent selection, negotiation, contracts and campaign reporting.
- **Experiential & Events** — Creative direction, production, press, VIP and guest operations for press days, runway shows, presentations, pop-ups, dinners and parties.
- **Partnerships & Collaborations** — Partner sourcing, vetting, deal structure, asset coordination, publicity and ROI analysis for capsules, retail programs and talent-led content.

## Achievements

- Founded in 2017 and expanded from New York to a second office in Los Angeles.
- Named a Next Gen 2025 honoree, according to the agency's published profile.
- Sustained a four-plus-year organic placement program for Moon Boot involving Rihanna, Billie Eilish, Hailey Bieber, Dua Lipa, Justin Bieber, Lil Nas X and Doja Cat.
- Managed a 160-plus-guest Rachel Comey runway show during New York Fashion Week in September 2025.
- Ran Kinraden media and talent activations across New York, Paris and Copenhagen.
- Built an international client roster spanning brands based in New York, Milan, Paris, Sydney, Bangkok and Copenhagen.

## Latest updates

- **2026-06** — The agency advertised a Director of Public Relations role to lead its New York office, citing continued growth and a $120,000-$150,000 salary range.
- **2026-06** — MVPR produced a Verafied press preview at Nine Orchard for editors from Business of Fashion, Coveteur, ELLE, InStyle, Marie Claire and Vogue.
- **2026-05** — MVPR introduced biotechnology-led skincare brand Reome to the U.S. market with a New York editor and tastemaker breakfast.
- **2026-01** — For Baum und Pferdgarten's Autumn/Winter 2026 Copenhagen show, MVPR coordinated U.S. and U.K. press and VIP attendance and secured Vogue Runway coverage.
- **2025-11** — The Los Angeles office recruited a senior talent-relations manager with deep celebrity, stylist, affiliate-platform and creator experience.

## Links

- Website: https://www.mvpublicrelations.com/
- LinkedIn: https://www.linkedin.com/company/mvprnyc
- Instagram: https://www.instagram.com/mvpr_nyc/

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Profile page: https://yespress.io/mvpr
Published by YesPress — https://yespress.io
Last updated: 2026-09-22