# Museum of Ice Cream

> Museum of Ice Cream is an immersive, multi-sensory entertainment brand that turns the simple pleasure of ice cream into a walk-through playground of color, nostalgia, and unlimited treats. Born as a 2016 New York pop-up built around a now-iconic sprinkle pool, it grew into a chain of permanent 'experiums' across the U.S. and Singapore under parent company Figure8, blending hospitality, retail, and shareable social moments into one ticketed experience.

- **Founded:** 2016
- **Headquarters:** New York, New York, United States
- **Founders:** Maryellis Bunn (Co-Founder & Creative Director), Manish Vora (Co-Founder & CEO)
- **Team size:** ~340 employees
- **Products:** Immersive Museum Experience, Sprinkle Pool, Cafe & Bar, Merchandise & Retail, Events & Private Hire
- **Notable:** Won multiple Webby Awards in 2018, Named to Fast Company's Most Innovative Companies list for live events (2018), Raised $40M Series A at a $200M valuation (2019)

## Products & services

- **Immersive Museum Experience** — A ticketed walk-through of themed, interactive rooms culminating in the signature Sprinkle Pool, with unlimited ice cream and treats along the way.
- **Sprinkle Pool** — The brand's icon: a pool filled with antimicrobial plastic sprinkles that guests can jump into. The single most photographed installation in the experience.
- **Cafe & Bar** — On-site food and beverage including unique desserts, sweet treats, vegan options and kitchenette offerings.
- **Merchandise & Retail** — Branded apparel, cosmetics and home goods, including collaborations and product lines extending the pink-and-playful aesthetic.
- **Events & Private Hire** — Birthday parties, group activities, corporate events and seasonal programming such as the 'Pinkmas' holiday experience.

## Achievements

- Won multiple Webby Awards in 2018
- Named to Fast Company's Most Innovative Companies list for live events (2018)
- Raised $40M Series A at a $200M valuation (2019)
- Grew from a single 2016 pop-up to permanent locations across the U.S. and Singapore
- Made the Sprinkle Pool a globally recognized cultural icon

## Latest updates

- **2025-11** — Announced a new permanent location planned for Orlando, opening in 2026.
- **2025-01** — Launched a co-branded product collaboration with The Hotel Collection.
- **2024-12** — Opened a permanent location in Boston Seaport.
- **2024-09** — Opened a permanent location at Miami Worldcenter.

## Links

- Website: https://museumoficecream.com
- LinkedIn: https://www.linkedin.com/company/moic18
- Twitter/X: https://twitter.com/museumice
- YouTube: https://www.youtube.com/@museumoficecream
- Instagram: https://www.instagram.com/museumoficecream/
- Facebook: https://facebook.com/museumoficecream/
- TikTok: https://www.tiktok.com/@museumoficecream

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Profile page: https://yespress.io/museum-of-ice-cream
Published by YesPress — https://yespress.io
Last updated: 2026-06-13