# Mursion

> Mursion is a San Francisco-based AI-powered upskilling platform that uses live human 'simulation specialists' to puppet AI avatars in immersive role-play scenarios. Founded in 2015 by Mark Atkinson and Arjun Nagendran, the company trains leaders, salespeople, teachers and healthcare workers in the high-stakes conversations that are hardest to rehearse in real life.

- **Founded:** 2015
- **Headquarters:** San Francisco, California, United States
- **Founders:** Mark Atkinson (Co-Founder & CEO), Arjun Nagendran (Co-Founder & former CTO)
- **Team size:** ~190
- **Products:** Mursion Simulation Platform, Scenario Library, Custom Scenario Design, Mursion Analytics
- **Notable:** Patents in virtual character control and behavioral interaction, Adopted by over 150 enterprise and education clients, Featured research foundation at UCF's Institute for Simulation and Training

## Products & services

- **Mursion Simulation Platform** — Virtual role-play sessions where learners speak with AI-driven avatars voiced and controlled in real time by trained Simulation Specialists.
- **Scenario Library** — Pre-built scenarios for inclusive leadership, performance management, customer service, sales, and clinical communication.
- **Custom Scenario Design** — Bespoke role-play scenarios built around an organization's competency model.
- **Mursion Analytics** — Real-time and aggregate performance assessment, AI-driven feedback, and training ROI reporting.

## Achievements

- Patents in virtual character control and behavioral interaction
- Adopted by over 150 enterprise and education clients
- Featured research foundation at UCF's Institute for Simulation and Training
- $40M+ raised across six funding rounds

## Latest updates

- **2022-10** — Closed a $5M venture round led by Leeds Illuminate.
- **2022-12** — Co-founder Arjun Nagendran transitioned out of the CTO role.

## Links

- Website: https://mursion.com
- LinkedIn: https://www.linkedin.com/company/mursion
- Twitter/X: https://twitter.com/MursionInc
- Facebook: https://facebook.com/MursionInc

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Profile page: https://yespress.io/mursion
Published by YesPress — https://yespress.io
Last updated: 2026-05-19