# Mulberry

> Mulberry is a New York-based product protection platform that lets online retailers embed extended warranties and accident coverage directly into the shopping experience, and lets shoppers protect everything they buy through a free browser extension. Built on proprietary machine learning that maps any product to the right protection plan in real time, Mulberry pairs auto-adjudicated, AI-powered claims with an unlimited, zero-deductible consumer plan to make warranties simple, affordable, and people-first.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Chinedu Eleanya (Founder & CEO), Lee Johnson (Co-Founder), Ali Chaudry (Co-Founder)
- **Team size:** ~50 employees
- **Products:** Embedded retail protection, Mulberry browser extension, Unlimited consumer protection plan, AI-powered claims
- **Notable:** Raised $37.6M+ total funding across Series A and Series B, Founder Chinedu Eleanya named to the Forbes 30 Under 30 Finance list, Grew revenue 8x and team 5x between Series A and Series B

## Products & services

- **Embedded retail protection** — White-labeled protection widgets and dynamic offers retailers embed into their checkout and product pages, built on proprietary ML that maps products to relevant plans in real time. Integrates with Shopify, Magento, BigCommerce, and custom platforms.
- **Mulberry browser extension** — A free Google Chrome extension that gives shoppers 12 months of free accident protection wherever they shop online, plus access to low-cost longer-term plans.
- **Unlimited consumer protection plan** — A subscription plan with zero deductibles and no fees that covers unlimited products and unlimited claims under a single membership.
- **AI-powered claims** — Auto-adjudication and an AI claims chatbot that deliver fast resolutions, replacing manual warranty follow-up for retailers.

## Achievements

- Raised $37.6M+ total funding across Series A and Series B
- Founder Chinedu Eleanya named to the Forbes 30 Under 30 Finance list
- Grew revenue 8x and team 5x between Series A and Series B
- Launched an unlimited consumer protection plan with zero deductibles and no fees
- Appliance.io dealers reported 80% higher attach rates and 132% growth in warranty sales after switching to Mulberry

## Latest updates

- **2025-06** — Launched a scalable, tech-forward product protection program with Appliance.io for independent appliance dealers, with full API-driven warranty automation.
- **2025-04** — Partnered with Glowforge to offer protection plans covering real-world accidents for creators.
- **2021-10** — Closed a $22M Series B led by Commerce Ventures to transform the product protection experience for shoppers and retailers.

## Links

- Website: https://www.getmulberry.com
- LinkedIn: https://www.linkedin.com/company/getmulberry
- Twitter/X: https://twitter.com/GetMulberry
- Facebook: https://facebook.com/getmulberry/

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Profile page: https://yespress.io/mulberry
Published by YesPress — https://yespress.io
Last updated: 2026-06-13