# Mukund Ramachandran

> Mukund Ramachandran is HealthEquity’s Chief Marketing Officer, a New York-based executive whose more than 25-year career has crossed Yahoo, Tremor Video, DataXu, Krux, Dynamic Yield, Mastercard and HealthEquity. His work has repeatedly centered on making complex, data-heavy products understandable to business buyers, and his current brief combines enterprise marketing, product marketing, go-to-market execution and consumer engagement as HSA eligibility expands in the United States.

- **Role:** Chief Marketing Officer at HealthEquity
- **Organizations:** HealthEquity, Mastercard, Dynamic Yield, Krux, DataXu, Tremor Video, Yahoo
- **Education:** MBA in International Business, Thunderbird School of Global Management, Master of Management Studies, Birla Institute of Technology and Science, Pilani
- **Known for:** Helped double promotions-based advertising revenue at Yahoo over three years by expanding offerings and scalability., Helped develop Dynamic Yield from a startup into a recognized personalization category company before and after its acquisition by Mastercard., Led B2B marketing for Commercial & New Payment Flows at Mastercard, including global messaging, sales enablement and integrated programs.

## Career timeline

- **Early career** — Worked as a business analyst at Yahoo, then as a senior product marketing manager for Yahoo HotJobs.
- **Before 2012** — Served as Yahoo Director of Product Marketing and as Senior Director of Product Marketing at Tremor Video.
- **c. 2012-2014** — Served for nearly two years as General Manager, Brand at DataXu.
- **2014** — Joined Krux as Vice President of Marketing with global responsibility for corporate and data-management-platform marketing.
- **2017-2023** — Held senior marketing and operating leadership roles at Dynamic Yield, including Chief Marketing Officer and Chief Operating Officer.
- **2023-2025** — Served as SVP, Head of B2B Marketing for Commercial & New Payment Flows at Mastercard.
- **2025-present** — Joined HealthEquity as Chief Marketing Officer, effective September 29, 2025.

## Achievements

- Helped double promotions-based advertising revenue at Yahoo over three years by expanding offerings and scalability.
- Helped develop Dynamic Yield from a startup into a recognized personalization category company before and after its acquisition by Mastercard.
- Led B2B marketing for Commercial & New Payment Flows at Mastercard, including global messaging, sales enablement and integrated programs.
- Appointed HealthEquity Chief Marketing Officer in 2025 with responsibility for enterprise marketing strategy, product marketing and go-to-market execution.

## Latest updates

- **2026-08** — Shared HealthEquity’s search for a VP of B2B Marketing, describing the role as an AI-first builder position connecting marketing, sales, product and revenue operations.
- **2026-07** — Highlighted HealthEquity’s partnership launch with the New York Mets and the value of bringing the brand into live experiences.
- **2026-03** — HealthEquity reported fiscal 2026 revenue of $1.31 billion, 17.8 million total accounts and $36.5 billion in HSA assets.
- **2025-09** — Joined HealthEquity as Chief Marketing Officer, effective September 29.

## Links

- Website: https://www.healthequity.com
- LinkedIn: https://www.linkedin.com/in/mukundramachandran

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Profile page: https://yespress.io/mukund-ramachandran
Published by YesPress — https://yespress.io
Last updated: 2026-08-21