# Mudflap

> Mudflap connects U.S. owner-operators and fleets with truck stops offering negotiated diesel discounts, using a mobile payments app and a Visa business charge card. Truck stops pay for the traffic Mudflap brings them. In April 2026, Parade announced its acquisition by Mudflap, extending the business into freight brokerage capacity management.

- **Founded:** 2016
- **Headquarters:** Palo Alto, United States
- **Founders:** Sanjay Desai (Co-founder and CEO), Sharon Yapp (Co-founder and Head of Product), Vineet Thanedar (Co-founder; engineering lead in investor profiles)
- **Products:** Mudflap App, Mudflap Fuel Card, Truck Stop Partner Program, Parade
- **Notable:** Included in Forbes Fintech 50 in 2023., Current website reports 515,000+ drivers and 3,600+ in-network truck stops., Current website reports over $1 billion saved by drivers; company claim, not independently audited here.

## Products & services

- **Mudflap App** — Mobile fuel-price discovery and payments at partner truck stops; free download, debit/ACH payments without an app fee, and 1.9% credit-card processing fee. Includes route search and IFTA-friendly receipts.
- **Mudflap Fuel Card** — Visa business charge card, subject to credit approval, offering in-network discounts, weekly credit, driver spending controls and out-of-network fuel rewards. Public reporting establishes launch by 2023.
- **Truck Stop Partner Program** — Driver acquisition, fuel-code redemption, gallon-growth tracking and transaction reporting; no upfront setup fee advertised.
- **Parade** — Acquired brokerage capacity-management business with AI-assisted freight matching, outreach and carrier relationships.

## Achievements

- Included in Forbes Fintech 50 in 2023.
- Current website reports 515,000+ drivers and 3,600+ in-network truck stops.
- Current website reports over $1 billion saved by drivers; company claim, not independently audited here.
- Acquired Parade, publicly announced by Parade on April 15, 2026.

## Latest updates

- **2026-04** — Parade announced its acquisition by Mudflap on April 15; acquisition terms were not disclosed.
- **2026-05** — FV Advisory Group announced it had served as Parade’s exclusive financial advisor in the Mudflap transaction.
- **2026-10** — Website checked October 1 advertises 3,600+ in-network stops, 515,000+ drivers and over $1 billion in driver savings; this is a research snapshot, not a dated launch.

## Links

- Website: https://www.mudflapinc.com/
- LinkedIn: https://www.linkedin.com/company/mudflap/
- Twitter/X: https://twitter.com/mudflapapp
- Instagram: https://www.instagram.com/mudflapapp/
- Facebook: https://www.facebook.com/mudflapinc/
- TikTok: https://www.tiktok.com/@mudflapapp

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Profile page: https://yespress.io/mudflap
Published by YesPress — https://yespress.io
Last updated: 2026-10-01