# Muchammad Rifky

> Muchammad Rifky is the Chief Executive Officer for Indonesia at Automation Anywhere, one of the world's leading enterprise automation and AI software companies headquartered in San Jose, California. Leading Indonesia operations for a company with over $1 billion in total funding and nearly 1,900 employees globally, Rifky bridges the gap between Automation Anywhere's cutting-edge AI-driven robotic process automation platform and one of Southeast Asia's largest and fastest-growing markets. His career path - from hospitality sales at Jakarta's top hotels to leading country operations for a Silicon Valley-backed unicorn - reflects the kind of cross-domain journey that defines modern tech adoption in emerging markets.

- **Role:** Chief Executive Officer (Indonesia) at Automation Anywhere
- **Organizations:** Automation Anywhere
- **Nationality:** Indonesian
- **Education:** Bachelor's Degree, Sekolah Tinggi Pariwisata Trisakti (Trisakti Institute of Tourism)
- **Known for:** Leads Indonesia operations for Automation Anywhere, a global RPA and AI automation company with over $1 billion in total funding, Successfully transitioned from hospitality and industrial sales to leading country-level operations for a Silicon Valley enterprise software unicorn, Positioned Automation Anywhere's Indonesia business amid one of Southeast Asia's most dynamic digital transformation waves

## Career timeline

- **Early career** — Sales Executive at The Grand Sahid Jaya Hotel, Jakarta
- **Mid career** — Assistant Sales Manager at The Grand Sahid Jaya Hotel, Jakarta
- **Mid career** — Sales Manager at Ambhara Hotel, Jakarta
- **Mid career** — Senior Sales Manager at Ambhara Hotel, Jakarta
- **Mid career** — Senior Sales Manager at Discovery Hotels & Resorts
- **Mid career** — General Affairs at Hitachi
- **Current** — Chief Executive Officer (Indonesia) at Automation Anywhere

## Achievements

- Leads Indonesia operations for Automation Anywhere, a global RPA and AI automation company with over $1 billion in total funding
- Successfully transitioned from hospitality and industrial sales to leading country-level operations for a Silicon Valley enterprise software unicorn
- Positioned Automation Anywhere's Indonesia business amid one of Southeast Asia's most dynamic digital transformation waves

## Latest updates

- **2022-10** — Automation Anywhere, the company Rifky represents in Indonesia, closed a $200M Series B funding round, bringing total funding to over $1.09 billion.
- **2024-ongoing** — Automation Anywhere has been expanding its AI agent and agentic process automation capabilities, including integrations with OpenAI, Anthropic Claude, AWS Bedrock, and LangGraph - technologies Rifky promotes in the Indonesian market.

## Links

- Website: https://automationanywhere.com
- LinkedIn: http://www.linkedin.com/in/muchammad-rifky-550582114

---

Profile page: https://yespress.io/muchammad-rifky
Published by YesPress — https://yespress.io
Last updated: 2026-05-25