# MSQ Sport + Entertainment

> MSQ Sport + Entertainment is a specialist marketing agency that helps brands, talent and rights holders earn attention inside sport and entertainment. Founded in London in 2024 by Steve Martin and Jamie Wynne-Morgan, it combines sponsorship strategy, creative campaigns, content, PR, live experiences, influencer work and social media with the TRIBES and TRACE audience-intelligence tools. The agency grew from two founders and founding client Callaway Golf Europe to a team of roughly 50-60 across London, New York and Amsterdam, serving brands including O2, Virgin Media, Amazon, The FA, Glenfiddich, Howden and The Athletic.

- **Founded:** 2024
- **Headquarters:** London, United Kingdom
- **Founders:** Steve Martin (Joint Founding Partner), Jamie Wynne-Morgan (Joint Founding Partner)
- **Products:** Sponsorship strategy and activation, Creative campaigns and content production, PR and earned media, Experiential marketing, Influencer partnerships and social media
- **Notable:** Expanded from London into Amsterdam and New York within its first year., Grew from two founders and one client to roughly 50-60 people across three cities by 2026., Won Agency of the Year at the 2026 European Sponsorship Association Awards.

## Products & services

- **Sponsorship strategy and activation** — Strategy, rights planning, partnership management and activations that turn sponsorship assets into fan experiences.
- **Creative campaigns and content production** — Integrated campaign concepts and production for film, social, digital, out-of-home and live channels.
- **PR and earned media** — Consumer and corporate communications designed to earn attention around sport, entertainment and culture.
- **Experiential marketing** — Live events, hospitality and participatory brand experiences around cultural moments.
- **Influencer partnerships and social media** — Creator strategy, influencer activation, community-facing content and ongoing social channel work.
- **TRIBES and TRACE Intelligence** — Proprietary, AI-assisted tools that map digital conversation and fan behaviour, detect cultural trends and measure campaign outcomes.

## Achievements

- Expanded from London into Amsterdam and New York within its first year.
- Grew from two founders and one client to roughly 50-60 people across three cities by 2026.
- Won Agency of the Year at the 2026 European Sponsorship Association Awards.
- Won the medium-to-small Agency of the Year award at the 2026 UK Sponsorship Awards.
- Its O2 Red Roses work helped lift player recognition among rugby fans to 54% and narrow the reported gender awareness gap from 16 percentage points to one.
- The North American team was recognised as New Agency of the Year in The PR Net Next Gen Awards 2026.
- Named among Campaign's agencies to watch for 2025 and shortlisted as Best Newcomer at the FEVO Sport Industry Awards.

## Latest updates

- **2026-07** — The North American practice launched SITKA Gear's For the Obsessed campaign.
- **2026-06** — The agency marked its second anniversary, reporting more than 60 people across London, New York and Amsterdam and two Agency of the Year awards.
- **2026-04** — Callaway Golf Europe released At Last, an integrated European campaign built around the return of golf season without conventional swing or product shots.
- **2026-02** — MSQ created BODYARMOR's refreshed Choose Better work for the brand's return to NCAA March Madness.
- **2026-01** — The agency activated Virgin Media Gamepad for the console launch of Riot Games' 2XKO.

## Links

- Website: https://msqsportandentertainment.com/
- LinkedIn: https://www.linkedin.com/company/msq-sport-entertainment
- Instagram: https://www.instagram.com/msqsportent/

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Profile page: https://yespress.io/msq-sport-entertainment
Published by YesPress — https://yespress.io
Last updated: 2026-09-23