# MSI Communications

> MSI Communications is an Anchorage-based, woman-founded advertising and public relations agency that has spent three decades turning Alaska-specific complications into campaigns, brands, websites and media plans. Its edge is less a single product than an operating system: local context, in-house creative and production, measurable digital distribution, and the patience to reduce a sprawling brief to what it calls the ‘one thing.’

- **Founded:** 1995
- **Headquarters:** Anchorage, United States
- **Founders:** Laurie Fagnani (Founder and CEO)
- **Team size:** 28 employees in the supplied company data; LinkedIn classifies the company in the 11-50 employee range.
- **Products:** Brand and campaign strategy, Advertising and media, Public relations and public affairs, Web and digital experience, Video and content production
- **Notable:** Reached its 30th year in business in 2025., Reported Alaska Railroad passenger-service online revenue and transaction goals exceeded by 13% to 58% over two years., Reported a 300% increase in Alaska Railroad ad clicks in 2024 and a 200% ad-spend-efficiency goal in 2025.

## Products & services

- **Brand and campaign strategy** — Research, positioning, creative concepts, messaging, identity systems and integrated campaign management.
- **Advertising and media** — Media strategy, planning, buying and placement across broadcast, print, outdoor, search, social, connected TV, display and programmatic channels.
- **Public relations and public affairs** — Media relations, crisis communications, issues management, government affairs, technical writing and community outreach.
- **Web and digital experience** — UX research, accessible website design and development, hosting, SEO, analytics, interactive tools and data dashboards.
- **Video and content production** — In-house concepting, directing, filming, editing, audio production, photography and social content.

## Achievements

- Reached its 30th year in business in 2025.
- Reported Alaska Railroad passenger-service online revenue and transaction goals exceeded by 13% to 58% over two years.
- Reported a 300% increase in Alaska Railroad ad clicks in 2024 and a 200% ad-spend-efficiency goal in 2025.
- Generated a 51% year-over-year social engagement increase for an Alaska Airlines Club 49 PFD Sale campaign; campaign revenue reached 98% of goal.
- Redesigned First National Bank Alaska’s website, followed by reported increases of 140% in visits to its locations page and 520% in visits to its careers page.
- Built Indian Country ECHO’s website as an administrative hub for more than 20 training programs and nearly 1,500 program-specific files and links.
- Founder Laurie Fagnani received a 2020 University of Alaska Anchorage Alumni of Achievement award.
- MSI work received multiple PRSA Alaska Aurora Awards and Awards of Excellence, including recognition for crisis communications, issues management, investor relations, video, websites and integrated campaigns.

## Latest updates

- **2026-08** — Published a case study on redesigning the Orthopedic Physicians Alaska website around accessibility, simpler navigation and a patient-first experience.
- **2026-05** — Published guidance on website accessibility and compliance and celebrated senior vice president Lana Johnson’s Alaska Wildlife Conservation Center recognition.
- **2026-03** — Published new Alaska Railroad passenger and freight case studies, including campaign-efficiency and transaction results.
- **2025-12** — Announced an intended strategic partnership with Mosaic Media to create a digital-forward creative agency structure in Alaska.
- **2023-07** — Promoted Kris Miller to president to run daily operations while founder Laurie Fagnani moved into the CEO role focused on long-term direction.

## Links

- Website: https://www.msialaska.com/
- LinkedIn: https://www.linkedin.com/company/msi-communications
- Twitter/X: https://twitter.com/msialaska
- Instagram: https://www.instagram.com/msi_communications/
- Facebook: https://www.facebook.com/msialaska

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Profile page: https://yespress.io/msi-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-19