# Moxie

> Moxie combines aesthetic-practice software with coaching, marketing, compliance support, medical director matching and preferred supply pricing for independent U.S. medspas. Founded in 2022, it reports supporting more than 700 practices and announced a $25 million Series C in March 2026.

- **Founded:** 2022
- **Headquarters:** New York (Brooklyn), United States
- **Founders:** Dan Friedman (Co-founder), Sam Gerstenzang (Co-founder), Emma Gilsanz (Co-founder)
- **Products:** Moxie Suite, Moxie Supplies, Compliance Defender, Scale Suite, Treatment Plans
- **Notable:** Reported more than 700 supported practices nationwide in March 2026., Announced $51 million total funding in March 2026., Reported 97% retention and more than 20% of new practices joining through owner referrals in March 2026; company figures.

## Products & services

- **Moxie Suite** — Aesthetic-practice EMR and management software covering booking, charting, payments, communications and inventory.
- **Moxie Supplies** — Preferred purchasing terms for injectables, devices and supplies.
- **Compliance Defender** — Compliance monitoring, reminders, documentation and advertising-language checks integrated into Moxie Suite.
- **Scale Suite** — Multi-provider operations, Practice 360 assessments, margin intelligence, recruiting, financing support and Maia AI.
- **Treatment Plans** — Structured personalized care plans inside Moxie Suite, supported by consultation training and clinician templates.
- **Moxie Payroll** — Integrated payroll, publicly priced at $30/month plus $5 per employee.
- **Launch support, coaching and marketing** — Practice launch guidance, medical director matching, operator coaching and managed marketing.
- **Scale Society** — Application-based peer community with no membership fee for approved applicants.

## Achievements

- Reported more than 700 supported practices nationwide in March 2026.
- Announced $51 million total funding in March 2026.
- Reported 97% retention and more than 20% of new practices joining through owner referrals in March 2026; company figures.
- Launched purpose-built EMR in October 2022 and preferred supply purchasing in September 2023.

## Latest updates

- **2026-02** — Obagi announced Moxie as a strategic ALOHA Program partner.
- **2026-03** — Announced $25 million Series C, $51 million total funding and Scale Suite; Kamau Massey identified as CEO.
- **2026-06** — Announced Treatment Plans inside Moxie Suite, with clinician templates and consultation coaching.

## Links

- Website: https://www.joinmoxie.com/
- LinkedIn: https://www.linkedin.com/company/joinmoxie/
- Twitter/X: https://twitter.com/_joinmoxie
- YouTube: https://www.youtube.com/@join_moxie
- Instagram: https://www.instagram.com/join_moxie/

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Profile page: https://yespress.io/moxie
Published by YesPress — https://yespress.io
Last updated: 2026-10-05