# Mower Agency

> Mower is a Syracuse-rooted, women-led, 100% employee-owned advertising, marketing and public relations agency. Its integrated practice spans research, strategy, creative, media, analytics, performance marketing, public relations and public affairs, with particular depth in B2B, energy, financial services, healthcare and travel. Its distinctive strategic idea, Making Fierce Friends, treats affection, relevance and trust as measurable drivers of customer behavior.

- **Founded:** 1968
- **Headquarters:** Syracuse, United States
- **Founders:** Eric Mower (Executive Chairman and longtime agency builder)
- **Products:** Research, Strategy and Planning, Integrated Marketing and Design, Media Planning and Buying, Performance Marketing, Data and Analytics, Public Relations and Public Affairs
- **Notable:** Converted to 100% employee ownership through an ESOP in 2022., Named 2025 Midsize Agency of the Year and received 12 honors at the ANA B2 Awards, according to Mower., Won nine categories, including four golds, at the 2024 Drum Awards for B2B.

## Products & services

- **Research, Strategy and Planning** — Market, audience, competitive and behavioral research translated into positioning and campaign plans.
- **Integrated Marketing and Design** — Brand platforms, creative concepts, copy, design, content and multichannel campaign systems.
- **Media Planning and Buying** — Digital, streaming, direct, content syndication, sponsorship, behavioral targeting and traditional media buying.
- **Performance Marketing, Data and Analytics** — Paid search, social, programmatic media, conversion programs, campaign measurement and optimization.
- **Public Relations and Public Affairs** — Media relations, reputation management, crisis communications, stakeholder outreach and public-affairs campaigns.
- **Making Fierce Friends** — A proprietary behavioral-science approach organized around Affection, Relevance and Trust, supported by buyer research and a six-step affinity process.

## Achievements

- Converted to 100% employee ownership through an ESOP in 2022.
- Named 2025 Midsize Agency of the Year and received 12 honors at the ANA B2 Awards, according to Mower.
- Won nine categories, including four golds, at the 2024 Drum Awards for B2B.
- Won five categories at the 2025 Indie Awards, including B2B Campaign of the Year.
- Named to PRWeek's 2022 Best Places to Work in the midsize agency category.
- Earned WBENC certification as a women-owned business in 2025.
- Carhartt Company Gear holiday campaign reported 29% higher revenue and 65% more marketing-qualified leads.
- FirstEnergy electronic-billing campaign reported a 117% registration increase and more than $300,000 in annual savings.

## Latest updates

- **2026-01** — Mower announced 23 employee-owner promotions and said it had achieved WBENC certification, launched an Emerging Leaders Academy and completed its first two-way mentorship program.
- **2025-10** — The agency recapped 12 ANA B2 Award honors, including 2025 Midsize Agency of the Year and four gold awards.
- **2025** — Mower reported a record five category wins at the Indie Awards, led by B2B Campaign of the Year for Carhartt Company Gear.
- **2024** — Mower published Making Fierce Friends research on how affection, relevance and trust affect B2B and B2C customer behavior.

## Links

- Website: https://www.mower.com/
- LinkedIn: https://www.linkedin.com/company/mower-agency-inc
- Twitter/X: https://twitter.com/moweragency
- YouTube: https://www.youtube.com/channel/UCm8F0ub-pESCLgkAlcRMxeA
- Instagram: https://www.instagram.com/moweragency/
- Facebook: https://www.facebook.com/MowerAgency

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Profile page: https://yespress.io/mower-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-24