# Movable Ink

> Movable Ink is a New York-based marketing technology company that uses AI to turn customer data into personalized visual content across email, mobile, and web at the moment each person engages. Founded in 2010, its platform - anchored by Studio, the Da Vinci decisioning engine, and a newer Programmatic CRM - helps enterprise brands automate one-to-one personalization at scale. The company reached unicorn status in 2021 and serves hundreds of large consumer, retail, financial services, and media brands worldwide.

- **Founded:** 2010
- **Headquarters:** New York, New York, United States
- **Founders:** Vivek Sharma (Co-Founder & Executive Chairman (former CEO)), Michael Knott (Co-Founder)
- **Team size:** ~580 employees (reported 550-600)
- **Products:** Studio, Da Vinci, Programmatic CRM, AI Suite
- **Notable:** Reached unicorn status with a $1.3B pre-money valuation on its 2021 Series D, Pioneered render-time (in-the-moment) email personalization, Serves major enterprise brands including ESPN, Lands' End, Bloomingdale's, and L.L.Bean

## Products & services

- **Studio** — Core platform for creating personalized visual content across email, mobile, and web, transforming live data into individualized creative at the moment of open.
- **Da Vinci** — AI decisioning engine for 'autonomous marketing' that decides which content each customer should see, with modules including Creative IQ, Messaging IQ, and Performance IQ.
- **Programmatic CRM** — Applies paid-media-style AI decisioning and AI agents to brands' owned channels for continuous, real-time personalized content creation and engagement.
- **AI Suite** — A set of AI and agentic capabilities layered across the platform to accelerate content creation, messaging, and performance optimization.

## Achievements

- Reached unicorn status with a $1.3B pre-money valuation on its 2021 Series D
- Pioneered render-time (in-the-moment) email personalization
- Serves major enterprise brands including ESPN, Lands' End, Bloomingdale's, and L.L.Bean
- Reported record-breaking growth in 2025 driven by its Da Vinci autonomous marketing approach
- Expanded Da Vinci to Europe with support for local assets in 2025
- Helped ESPN save an average of ~160 production hours per month through campaign automation

## Latest updates

- **2026-03** — Adam Stambleck appointed CEO; co-founder Vivek Sharma transitions to Executive Chairman.
- **2025-10** — Reported record-breaking growth driven by its Da Vinci-powered autonomous marketing approach.
- **2025-10** — Expanded Da Vinci to Europe with support for local assets and accelerated its product suite.
- **2025** — Launched Programmatic CRM with AI agents for real-time personalized content and engagement on owned channels.
- **2025-03** — Motorpoint, a UK used-car retailer, selected Movable Ink as its marketing personalization engine.
- **2024** — Expanded Da Vinci with Creative IQ, Messaging IQ, and Performance IQ modules.

## Links

- Website: https://movableink.com
- LinkedIn: https://www.linkedin.com/company/movable-ink
- Twitter/X: https://twitter.com/movableink
- YouTube: https://www.youtube.com/user/MovableInk
- Instagram: https://www.instagram.com/movableink
- Facebook: https://www.facebook.com/MovableInk

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Profile page: https://yespress.io/movable-ink
Published by YesPress — https://yespress.io
Last updated: 2026-07-18