# Motto Mortgage

> Motto Mortgage is a U.S. network of independently owned, operated and licensed mortgage brokerages, launched by RE/MAX Holdings in 2016. Its franchisor, Motto Franchising, LLC, supplies branding, technology, education, marketing and compliance support while local offices help borrowers compare wholesale lenders. Following the August 2026 Real-RE/MAX combination, Real REMAX Group stopped offering new Motto franchises and committed to honoring existing agreements.

- **Founded:** 2016
- **Headquarters:** Denver, United States
- **Founders:** Dave Liniger (Founder; RE/MAX co-founder who conceived Motto Mortgage)
- **Products:** Local mortgage brokerage services, Mortgage franchise support, Loan origination and relationship-management tools, Mortgage education and calculators, Access to wemlo processing
- **Notable:** Launched in October 2016 as a national mortgage brokerage franchise offering., First franchise sale in November 2016 and first office opening in April 2017., Network closed $2.47 billion in mortgage loans in 2020 with 383 loan originators.

## Products & services

- **Local mortgage brokerage services** — Independently licensed offices help homebuyers and refinancers compare options from multiple wholesale lenders; the franchisor does not lend or broker loans.
- **Mortgage franchise support** — Branding, office onboarding, licensing guidance, compliance education, recruiting assistance, marketing and technology for franchisees. New franchise sales ceased in August 2026.
- **Loan origination and relationship-management tools** — Mortgage workflow systems, CRM and ready-to-use marketing resources supplied to the network.
- **Mortgage education and calculators** — Public explanations of loan types, refinancing and the mortgage process, plus online calculators.
- **Access to wemlo processing** — Affiliated loan-processing services introduced after RE/MAX Holdings acquired wemlo in 2020; future investment was redirected in August 2026.

## Achievements

- Launched in October 2016 as a national mortgage brokerage franchise offering.
- First franchise sale in November 2016 and first office opening in April 2017.
- Network closed $2.47 billion in mortgage loans in 2020 with 383 loan originators.
- Ranked No. 147 overall in Entrepreneur’s 2021 Franchise 500 and first in its Miscellaneous Financial Services category.

## Latest updates

- **2026-08** — Real and RE/MAX Holdings completed their business combination on August 24, creating Real REMAX Group.
- **2026-08** — On August 27, HousingWire reported that the combined group stopped offering new Motto franchises, would honor existing agreements, and would allow mutually agreed terminations. Future investment would focus on a single mortgage platform.
- **2026-08** — Vic Lombardo departed the mortgage services leadership role; Kate Gurevich assumed responsibility, according to the company spokesperson quoted by HousingWire.
- **2026-06** — Network had 149 open offices at quarter end, down from 219 a year earlier.

## Links

- Website: https://mottomortgage.com/
- LinkedIn: https://www.linkedin.com/company/motto-mortgage/
- Twitter/X: https://twitter.com/MottoMortgage
- YouTube: https://youtube.com/mottomortgage
- Instagram: https://www.instagram.com/mottomortgage/
- Facebook: https://www.facebook.com/MottoMortgage/

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Profile page: https://yespress.io/motto-mortgage
Published by YesPress — https://yespress.io
Last updated: 2026-10-24