# Motive

> Motive (formerly KeepTruckin) is a San Francisco-based technology company building an AI-powered platform for the physical economy. It helps companies that run trucks, equipment, and field workers manage safety, operations, compliance, and spend in one system - combining edge-AI dashcams, GPS telematics, and fintech tools used by nearly 100,000 businesses from small fleets to Fortune 500 enterprises like Halliburton, Komatsu, and Maersk.

- **Founded:** 2013
- **Headquarters:** San Francisco, California, United States
- **Founders:** Shoaib Makani (Co-founder & CEO), Ryan Johns (Co-founder (technical, ex-VP Engineering at Tapjoy)), Obaid Khan (Co-founder & COO)
- **Team size:** Approximately 4,600 employees
- **Products:** AI Dashcam Plus, Driver Safety, Fleet & Asset Tracking, Compliance / ELD, Equipment Monitoring & Maintenance
- **Notable:** Grew from a single ELD/logbook app to a multi-product AI platform for the physical economy, Reached nearly 100,000 customers including multiple Fortune 500 enterprises, Raised $717M total across nine rounds from 30+ investors

## Products & services

- **AI Dashcam Plus** — Edge-AI dual-facing dashcam powered by the Qualcomm Dragonwing QCS6490 processor, running 30+ AI models simultaneously with dual forward-facing stereo vision and hands-free two-way calling to detect and intervene on risk in real time.
- **Driver Safety** — AI-powered detection of unsafe behaviors (distraction, following distance, harsh events) plus Positive Driving recognition and in-cab coaching.
- **Fleet & Asset Tracking** — Real-time GPS tracking for vehicles, trailers, equipment, and environmental/asset sensors with geofencing and utilization insights.
- **Compliance / ELD** — Electronic logging device and Hours of Service monitoring, IFTA fuel-tax reporting, and driver vehicle inspection reports - the company's original product.
- **Equipment Monitoring & Maintenance** — Fault-code alerts, preventive maintenance scheduling, and asset health monitoring for mixed fleets.
- **Spend Management** — Fuel and fleet spend cards and controls that fold fleet-related finance into the same platform.

## Achievements

- Grew from a single ELD/logbook app to a multi-product AI platform for the physical economy
- Reached nearly 100,000 customers including multiple Fortune 500 enterprises
- Raised $717M total across nine rounds from 30+ investors
- Won a 2025 patent dispute against rival Samsara (court ruled no infringement of valid patents)
- Filed S-1 for a proposed NYSE IPO under ticker MTVE in December 2025
- Launched AI Dashcam Plus running 30+ on-device AI models with stereo vision

## Latest updates

- **2025-12** — Filed Form S-1 with the SEC for a proposed IPO on the NYSE under ticker 'MTVE', targeting a 2026 listing.
- **2025-09** — Won patent litigation against competitor Samsara; reported ARR of $501M as of September 30, 2025.
- **2025-05** — Raised $150M led by Kleiner Perkins with new investor AllianceBernstein to fund product and go-to-market expansion.
- **2025-02** — Launched AI Dashcam Plus on Qualcomm Dragonwing QCS6490, running 30+ AI models with dual forward-facing stereo vision.

## Links

- Website: https://gomotive.com
- LinkedIn: https://www.linkedin.com/company/motive-inc
- Twitter/X: https://twitter.com/keeptruckininc
- YouTube: https://www.youtube.com/c/Motive
- Instagram: https://www.instagram.com/gomotive/
- Facebook: https://www.facebook.com/keeptruckin

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Profile page: https://yespress.io/motive
Published by YesPress — https://yespress.io
Last updated: 2026-06-02