# Motimatic

> Motimatic is a managed lifecycle marketing company that combines behavioral science, creative production, paid social and digital media, audience automation, and branded landing pages. It helps colleges and universities recruit, retain, and re-engage students, and has expanded to SaaS and consumer subscription brands. The company reports more than 300 partners.

- **Founded:** 2015
- **Headquarters:** Oakland, United States
- **Founders:** Alan Tripp (Co-founder; founding CEO), Greg Gibson (Co-founder; founding CTO)
- **Products:** Create, Acquire, Reach, Connect, Connected TV campaigns
- **Notable:** 2015-2016 pilot: 3,317 students; spring completion was 59.2% in the Motimatic group and 54.1% in the control group., Reported serving 100 colleges and universities in April 2022; current company materials report more than 300 partners., Company reports more than 114,000 student registrations in 2024.

## Products & services

- **Create** — Managed creative production and a searchable digital asset library; behaviorally informed campaign assets and reusable branding.
- **Acquire** — Managed paid social and digital campaigns for brand awareness, audience acquisition, and lead generation.
- **Reach** — Paid audience re-engagement for yield, upsell, retention, and churn recovery, coordinated with existing lifecycle channels.
- **Connect** — Branded, conversion-focused landing pages hosted on client subdomains and built around one desired action.
- **Connected TV campaigns** — 15- and 30-second streaming advertising across premium publishers, announced September 16, 2026.

## Achievements

- 2015-2016 pilot: 3,317 students; spring completion was 59.2% in the Motimatic group and 54.1% in the control group.
- Reported serving 100 colleges and universities in April 2022; current company materials report more than 300 partners.
- Company reports more than 114,000 student registrations in 2024.
- Johnston Community College campaign won Bronze in Education & E-Learning at The Drum Awards for Marketing in 2026.
- Company announced a 2026 MarTech Breakthrough Customer Journey Orchestration Solution Provider of the Year award.

## Latest updates

- **2026-01** — Concluded a company-funded campus food-resource outreach initiative that began in November 2025.
- **2026-06** — The Drum published the bronze-winning Johnston Community College GuidePosts case study, including 122 returning students who registered.
- **2026-07** — Company case study reported interim deposit-rate lift at an unnamed Northeast university as of July 30, ahead of the September campaign deadline.
- **2026-09** — Announced connected-TV support on September 16, including 15- and 30-second streaming ads.

## Links

- Website: https://motimatic.com/
- LinkedIn: https://www.linkedin.com/company/motimatic
- Twitter/X: https://twitter.com/motimatic
- YouTube: https://youtube.com/@TryMotimatic
- Instagram: https://www.instagram.com/trymotimatic
- Facebook: https://www.facebook.com/motimagic

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Profile page: https://yespress.io/motimatic
Published by YesPress — https://yespress.io
Last updated: 2026-10-01