# Mostafa M. Elbermawy

> Mostafa M. Elbermawy is an Egyptian entrepreneur based in New York, founder and CEO of growth marketing agency NoGood and AI search platform Goodie AI. His career spans archaeology, web development, growth roles at Microsoft, American Express, Workzone and Harver, startup advising, and teaching AI search through Reforge and Maven.

- **Role:** Founder & CEO at NoGood and Goodie AI
- **Organizations:** NoGood, Goodie AI, Reforge, Maven, Microsoft, American Express, Workzone, Harver, CGS
- **Nationality:** Egyptian
- **Education:** Owner/President Management (OPM), executive education; participation discussed in a May 2025 podcast, Harvard Business School
- **Known for:** Founded NoGood in 2017 and assembled multidisciplinary growth teams., Founded Goodie AI, a platform focused on brand visibility across AI search services., Published a 2016 WIRED opinion essay on filter bubbles.

## Career timeline

- **Before 2017** — Studied archaeology, taught himself to code and built websites; later worked with Microsoft Bing and American Express digital experience teams.
- **2016-2017** — Vice President of Growth Marketing at Workzone, according to Crunchbase; WIRED identified him as vice president of marketing in November 2016.
- **2016** — Published a WIRED opinion essay examining filter bubbles and the US election.
- **2017** — Started NoGood as a remote growth marketing agency.
- **2017-2018** — Head of Growth Marketing at Harver; an April 2018 ERE author biography confirms his marketing leadership there.
- **2019** — Hired the first core team member for NoGood and worked from a WeWork office.
- **2020** — NoGood returned to remote work; he later reported that the team doubled that year.
- **2023** — Spoke about AI and search at SXSW Sydney and appeared on SBS Arabic.
- **2025** — SXSW listed him as founder and CEO of NoGood and Goodie AI for a community-driven search session on March 7.
- **2026** — Continues running NoGood and Goodie AI, publishing on AI search and marketing to agents, and teaching on Maven and Reforge.

## Achievements

- Founded NoGood in 2017 and assembled multidisciplinary growth teams.
- Founded Goodie AI, a platform focused on brand visibility across AI search services.
- Published a 2016 WIRED opinion essay on filter bubbles.
- Teaches AI search and answer engine optimization through Reforge and Maven.
- Public speaker on brand discovery, community and AI search, including SXSW appearances.

## Latest updates

- **2026-09** — Appeared in Mercury’s September 11 interview discussing distribution, durable advantages, Goodie’s origins and teaching.
- **2026-08** — Published an August 21 Goodie essay distinguishing AI citation from brand recommendation.
- **2026-05** — Published Marketing to Agents on May 18 and Did Google Just Kill AEO/GEO? on May 17.
- **2026-10** — Maven lists the next AEO Masterclass cohort for November 18-19, 2026; checked October 27.

## Links

- Website: https://bermawy.com/
- LinkedIn: https://www.linkedin.com/in/bermawy
- Twitter/X: https://x.com/mbermawy
- YouTube: https://www.youtube.com/@bermawy
- Instagram: https://www.instagram.com/mbermawy/
- TikTok: https://www.tiktok.com/@mostafa.elbermawy

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Profile page: https://yespress.io/mostafa-elbermawy
Published by YesPress — https://yespress.io
Last updated: 2026-10-27