# The Overlooked-Touchpoint Economy: Exclaimer and Zonka Feedback

> A landscape look at the quiet business of overlooked touchpoints. Exclaimer, the UK market leader in email signature management, standardizes the footer of every corporate email and treats it as a marketing channel. Zonka Feedback, a Gurgaon-built CX platform, turns the follow-up survey into structured customer data. Different products, same insight: the moments companies send millions of times and rarely think about are where attention and trust actually live.

## Achievements

- Exclaimer delivers around 20 billion email signatures a year across roughly 9 million accounts and 70,000 organizations
- Exclaimer customers include Sony, Mattel, Bank of America, NBC, the BBC, the Government of Canada and the Academy Awards
- Zonka Feedback supports NPS, CSAT and CES across email, SMS, WhatsApp, web, in-app, kiosk and offline channels
- Zonka Feedback integrates with 50+ platforms including Salesforce, HubSpot, Intercom and Zendesk
- Zonka Feedback reported roughly 3.4 million dollars in revenue with a small team of around 27 people

## Latest updates

- **2024-08** — Exclaimer named Best Email Signature Management Platform in the 2024 MarTech Breakthrough Awards
- **2026-01** — Zonka Feedback positions itself as an AI customer feedback and intelligence platform for CX and VoC teams

## Links

- Website: https://exclaimer.com
- LinkedIn: https://www.linkedin.com/company/exclaimer

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Profile page: https://yespress.io/most-valuable-real-estate-email-footer
Published by YesPress — https://yespress.io
Last updated: 2026-08-07