# Morten Ebbesen

> Morten Ersbøll Ebbesen is the Danish founder of Siteimprove, which he led as CEO from its founding in 2003 until 2021. He remains a board member and now serves as CEO of the Ebbefos energy companies. His career spans website governance software, international business expansion, energy storage and electricity retail.

- **Role:** CEO at the Ebbefos energy companies; Founder and Board Member at Siteimprove
- **Organizations:** Siteimprove, Ebbefos Holding, Ebbefos Energy, Ebbefos Energihandel, Ebbefos Fonden, Xolta, Elvium, Kruso, Cludo, Black Iron Horse
- **Nationality:** Danish
- **Known for:** Led Siteimprove as CEO for eighteen years, from 2003 to 2021., Built Siteimprove to 260 employees, eleven offices and more than 3,500 customers by its December 2015 investment announcement., Siteimprove reported $81.6 million in 2019 recurring revenues, with approximately 60 percent from US customers.

## Career timeline

- **2003** — Founded Siteimprove in Denmark and became its CEO.
- **2015** — Siteimprove announced a $55 million minority investment from Summit Partners after twelve years of organic growth.
- **2020** — Nordic Capital announced its majority investment in Siteimprove; Ebbesen remained CEO and a significant minority shareholder at the transaction.
- **2021** — Handed the Siteimprove CEO role to Shane Paladin and moved to the board in July.
- **2021** — Co-founded Ebbefos Fonden with Vibeke Nyfos and their daughters Lærke and Mathilde.
- **2023** — Ebbefos Holding acquired Xolta; Ebbesen was announced as chairman.
- **2026** — Publicly discussed the Ebbefos electricity retail business and its goal of simpler, more transparent customer billing.

## Achievements

- Led Siteimprove as CEO for eighteen years, from 2003 to 2021.
- Built Siteimprove to 260 employees, eleven offices and more than 3,500 customers by its December 2015 investment announcement.
- Siteimprove reported $81.6 million in 2019 recurring revenues, with approximately 60 percent from US customers.
- Remained on the Siteimprove board after the CEO transition.
- Expanded his business activity into energy storage and electricity retail through Ebbefos.

## Latest updates

- **2026-08** — Shared his discussion with KapitalWatch about Ebbefos Energihandel and its target of reaching break-even in 2027.
- **2026-06** — Explained why Ebbefos entered electricity retail, emphasizing understandable billing and transparency.
- **2025-10** — Ebbefos Energy announced the rebranding of Energi360 and quoted Ebbesen on making the group’s offering easier for professional customers to access.

## Links

- LinkedIn: https://www.linkedin.com/in/mortenebbesen/

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Profile page: https://yespress.io/morten-ebbesen
Published by YesPress — https://yespress.io
Last updated: 2026-10-21