# Mort Fertel

> Mort Fertel is the co-founder and CEO of Poplin (formerly SudShare), a nationwide peer-to-peer marketplace often called the 'Uber for laundry,' which connects customers with independent Laundry Pros across 500+ markets and 8,000 zip codes. Before laundry, he spent two decades as a globally known relationship expert and author of the Marriage Fitness system, used by millions in marital crisis and the subject of the documentary 'Back from the Brink.' He started Poplin in 2018 alongside his teenage triplet sons after his wife, drowning in laundry for their five kids, asked why she was still washing clothes like her grandmother.

- **Role:** Co-Founder & CEO at Poplin
- **Organizations:** Poplin (formerly SudShare), Marriage Fitness, Marriage Max
- **From:** Philadelphia, United States
- **Nationality:** American
- **Education:** Bachelor's degree, University of Pennsylvania
- **Known for:** Co-founded and scaled Poplin into the first and only nationwide on-demand laundry service, operating in 500+ markets across 8,000 zip codes in 48 states., Built a peer-to-peer marketplace supporting over 150,000 independent Laundry Pros., Raised $10 million in seed funding from Silicon Valley investors.

## Career timeline

- **1987** — Graduates from the University of Pennsylvania.
- **1990s-2000s** — Serves as CEO of an international non-profit organization.
- **2000s** — Creates Marriage Fitness, a relationship renewal system, and authors the Marriage Fitness Audio Learning System and book.
- **2017** — His wife Ari, buried in laundry for their five kids, sparks the idea for an on-demand laundry app.
- **2017** — Son Nachshon Fertel builds the first app as a high-school sophomore science project at a yeshiva in Norfolk, Virginia.
- **2018** — Co-founds SudShare in Baltimore, Maryland with his triplet sons.
- **2021** — Service expands nationally to 400+ U.S. cities with tens of thousands of independent contractors.
- **2022** — Raises $10M seed funding from Silicon Valley investors; SudShare rebrands as Poplin.
- **2026** — Poplin operates in 500+ markets across 8,000 zip codes and launches in Toronto.

## Achievements

- Co-founded and scaled Poplin into the first and only nationwide on-demand laundry service, operating in 500+ markets across 8,000 zip codes in 48 states.
- Built a peer-to-peer marketplace supporting over 150,000 independent Laundry Pros.
- Raised $10 million in seed funding from Silicon Valley investors.
- Created the Marriage Fitness relationship renewal system used by millions of people in marital crisis.
- Free report '7 Secrets to Fixing Your Marriage' drew well over 150,000 subscribers per year.
- Subject of the documentary 'Back from the Brink,' directed by Toroes Thomas.
- Featured across NBC News, ABC, Fox, The New York Times, Chicago Tribune, LA Times, Huffington Post, and Psychology Today.

## Latest updates

- **2026-06** — Poplin launches its on-demand laundry service in Toronto, its expansion into Canada.

## Links

- Website: https://poplin.co
- LinkedIn: https://www.linkedin.com/in/mortfertel/
- YouTube: https://www.youtube.com/watch?v=kzxekR7U-mU
- Instagram: https://www.instagram.com/hello_poplin/
- Facebook: https://www.facebook.com/hello.poplin
- TikTok: https://www.tiktok.com/@poplin.co

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Profile page: https://yespress.io/mort-fertel
Published by YesPress — https://yespress.io
Last updated: 2026-06-22