# Morpho Travel Experience

> Morpho Travel Experience is a Latin American travel-retail and food-and-beverage operator that turns airport corridors, hotels and tourist hubs into theatrical, locally-rooted stores and restaurants. From a single Costa Rican airport shop opened in 2001, it has grown into a roughly US$160 million operation with more than 2,800 employees and 300-plus commercial spaces across 11 countries, built on a 'sense of place' philosophy that puts regional craft, food and culture at the center of the traveler's journey.

- **Founded:** 2001
- **Headquarters:** Santa Barbara de Heredia, Costa Rica
- **Founders:** Steve Aronson (Founder of parent group (Grupo Britt / Grupo Arribada))
- **Team size:** 2,800+ employees across 11 countries
- **Products:** Airport Retail, Food & Beverage, Hotels & Attractions, Street Locations, Emprende
- **Notable:** Grew from a single 2001 airport store to 300+ commercial spaces in 11 countries., Reached ~US$160 million turnover in 2022 with rapid post-pandemic recovery., CEO Adriana Echandi named a Moodie Davitt Report Person of the Year (2022).

## Products & services

- **Airport Retail** — Destination-themed gift shops, duty-free and specialty stores in airports, led by brands such as Rumbo and Casa Tica, featuring local crafts, textiles, coffee, chocolate and souvenirs.
- **Food & Beverage** — Casual dining, grab-and-go and coffee concepts in airports and hotels, including the Café Britt airport franchise, in-house concepts and partner brands such as California Pizza Kitchen.
- **Hotels & Attractions** — Retail and dining spaces operated inside resorts, hotels and tourist attractions across the region.
- **Street Locations** — Standalone stores and concepts outside the airport perimeter that extend the destination-retail experience.
- **Emprende** — A program/brand supporting local artisans and small producers, integrating heritage products into the retail assortment.

## Achievements

- Grew from a single 2001 airport store to 300+ commercial spaces in 11 countries.
- Reached ~US$160 million turnover in 2022 with rapid post-pandemic recovery.
- CEO Adriana Echandi named a Moodie Davitt Report Person of the Year (2022).
- Opened flagship 'Rumbo Pura Vida Costa Rica' store at Juan Santamaria airport (Jan 2023) with 11,000+ gifts and four commissioned national artists.
- Built an F&B division to ~US$20 million in annual sales within about five years.

## Latest updates

- **2023-01** — Unveiled flagship 'Rumbo Pura Vida Costa Rica' destination store at Juan Santamaria International Airport with 11,000+ gifts and murals by four Costa Rican artists.
- **2023-02** — Parent holding company Grupo Britt rebranded as Grupo Arribada N.V., grouping Morpho Travel Experience, Café Britt, Delika and Conceptos Gastronomicos.

## Links

- Website: https://www.morphotr.com
- LinkedIn: https://www.linkedin.com/company/morphotravelexperience
- Twitter/X: https://twitter.com/morphotravel
- Instagram: https://www.instagram.com/morphotravelexperience/
- Facebook: https://www.facebook.com/morphotravelexperience

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Profile page: https://yespress.io/morpho-travel-experience
Published by YesPress — https://yespress.io
Last updated: 2026-06-02