# Morning Walk

> Morning Walk is the Chicago- and Milwaukee-based successor to Jacobson/Rost, an independent agency founded in 1957 and renamed after a 2023 ownership change. It sells a joined-up model called performance branding: brand purpose, creative, customer experience, media, CRM, analytics and AI-driven tools are organized around measurable business growth rather than split among separate agencies.

- **Founded:** 1957
- **Headquarters:** Chicago, United States
- **Founders:** Frank ‘Jake’ Jacobson (Co-founder), Elizabeth ‘Betty’ Jacobson (Co-founder and partner)
- **Products:** Brand Purpose Design, Campaign and Content Design, Performance and Growth Marketing, Product and Experience Design, Customer Data Programs
- **Notable:** The agency says its client work has helped create $30 billion in enterprise value., Morning Walk reports that its five largest client relationships average 17 years and that 90% of revenue is recurring., After adopting performance branding as its organizing idea, the company reported 35% growth from existing and new clients before the November 2023 rebrand announcement.

## Products & services

- **Brand Purpose Design** — Commercial-purpose strategy and human-centered experience design intended to connect brand meaning with measurable growth.
- **Campaign and Content Design** — Brand activations, creative platforms, production and platform-specific content informed by culture and technology.
- **Performance and Growth Marketing** — Paid and organic social, search, programmatic, influencer and testing programs using data and AI-assisted optimization.
- **Product and Experience Design** — Digital products, interfaces, service experiences and product enhancements designed around customer jobs and business returns.
- **Customer Data Programs** — First-party data strategy, CRM, lifecycle marketing, segmentation and personalization intended to improve loyalty and customer value.
- **PR and Communications Design** — Reputation, earned media and platform-first storytelling supported by strategy and personalization.
- **Performance Branding Platform** — An AI-enabled workroom that connects brand history, collaboration, data and marketing orchestration through a conversational interface, with stated privacy controls.
- **Creator Network** — Creator discovery, matching and campaign activation using audience, sentiment and brand-fit signals.

## Achievements

- The agency says its client work has helped create $30 billion in enterprise value.
- Morning Walk reports that its five largest client relationships average 17 years and that 90% of revenue is recurring.
- After adopting performance branding as its organizing idea, the company reported 35% growth from existing and new clients before the November 2023 rebrand announcement.
- BOSS Snowplow moved from ninth to first in its market, according to Morning Walk's case study.
- OPTIMA Batteries recorded a 157% increase in margin after the partnership began, according to Morning Walk's case study.
- OtterBox gained 250% in market share during the partnership; one campaign lifted unaided awareness 13%, according to Morning Walk's case study.
- The agency says its work helped OtterBox become a $1.4 billion brand.

## Latest updates

- **2026-07** — Published a midyear assessment arguing that AI-assisted execution has become baseline and that strategy, distinctiveness and credible human voices now create more separation.
- **2026-06** — Advocated continuous optimization over fixed midyear campaign reviews.
- **2026-02** — Published guidance on measuring marketing through business understanding rather than isolated platform metrics.
- **2025-08** — Introduced its Super:Human Sidekick toolkit and described creator campaigns for Kalahari, OPTIMA and Kradle.
- **2025-06** — Launched Kalahari's 'Get Kalahari'd Away' campaign across broadcast, Twitch, PR and CRM after audience research and segmentation.
- **2025-04** — Announced new client growth, greater AI integration, proprietary segmentation tools and investment in offshore data strategy teams.

## Links

- Website: https://www.morningwalkusa.com/
- LinkedIn: https://www.linkedin.com/company/morningwalkusa/
- Instagram: https://www.instagram.com/morningwalkusa/
- Facebook: https://www.facebook.com/morningwalkusa

---

Profile page: https://yespress.io/morning-walk
Published by YesPress — https://yespress.io
Last updated: 2026-09-24