# Morgan Hermand-Waiche

> Morgan Hermand-Waiche is a French entrepreneur who founded Adore Me in 2011 and led the lingerie retailer as CEO through 2025. With a background at Mines Paris, McKinsey and Harvard Business School, he built a business combining extended sizing, online retail, proprietary technology and logistics. Victoria’s Secret & Co. acquired Adore Me in a transaction announced in 2022. His public LinkedIn profile now lists a stealth AI startup in New York.

- **Role:** Entrepreneur; former retail chief executive
- **Organizations:** Adore Me, McKinsey & Company, Stealth AI Startup (listed on LinkedIn; public name undisclosed)
- **From:** Marseille, France
- **Nationality:** French
- **Education:** Master’s in Mathematics and Computer Science, Mines Paris, Master of Business Administration, Harvard Business School
- **Known for:** Founded Adore Me and served as its CEO from 2011 through 2025., Built a retail business whose acquisition was announced with $400 million in upfront cash consideration and additional payments., Led the business as it developed proprietary technology, a Bucharest engineering operation and its own distribution infrastructure.

## Career timeline

- **Before Harvard Business School** — Worked for three years at McKinsey & Company on projects across Asia and Europe; also worked at a hedge fund before his MBA.
- **2010** — Completed his MBA at Harvard Business School; explored the opportunity that became Adore Me during his MBA years.
- **2011** — Founded Adore Me.
- **2012** — Adore Me launched its website in March and announced a $2.5 million funding round that year.
- **2017** — Reported $84 million in 2016 revenue; Adore Me settled FTC charges concerning its membership program.
- **2019** — Adore Me described a new automated distribution center and its expanding physical-store operation.
- **2022** — Victoria’s Secret & Co. announced the acquisition agreement on November 1; the deal closed December 30.
- **2025** — His departure from Adore Me was reported in August; Christine Vellani took leadership of the brand.
- **Current public profile, checked 2026-10-21** — LinkedIn lists a stealth AI startup in New York; exact title and start date are not publicly established.

## Achievements

- Founded Adore Me and served as its CEO from 2011 through 2025.
- Built a retail business whose acquisition was announced with $400 million in upfront cash consideration and additional payments.
- Led the business as it developed proprietary technology, a Bucharest engineering operation and its own distribution infrastructure.
- Adore Me served more than 1.2 million active customers at its November 2022 acquisition announcement.
- Victoria’s Secret estimated Adore Me’s fiscal 2022 profitable sales at $250 million.

## Latest updates

- **2025-08** — His exit from Adore Me was reported; Christine Vellani was appointed to lead the brand.
- **2026-04** — After his departure, Adore Me ended its Elite subscription boxes and directed shoppers to A-List Rewards.
- **2026-10** — Research check: his public LinkedIn profile lists a stealth AI startup in New York. This is an observation date, not an announced appointment date.

## Links

- LinkedIn: https://www.linkedin.com/in/morganhw
- Twitter/X: https://x.com/morganhermand

---

Profile page: https://yespress.io/morgan-hermand-waiche
Published by YesPress — https://yespress.io
Last updated: 2026-10-21