# Morgan Harris

> Morgan Harris is a Nashville-based entrepreneur and investor serving as Group CEO of North Sixth Group. He founded HYFN and KRMA, led TONIK+, and co-founded SPIN Labs, connecting a career in digital music and advertising technology with investments in media, marketing and football.

- **Role:** Group CEO at North Sixth Group
- **Organizations:** North Sixth Group, KRMA, HYFN, TONIK+, Audio Lunchbox, SPIN Labs, Mammoth Bay Ventures, Club Underdog
- **Nationality:** American
- **Education:** Arizona State University
- **Known for:** Founded HYFN, which grew from two Los Angeles partners to more than 100 team members across seven cities according to its agency profile., Led HYFN through LIN Media’s majority investment in 2013., Led TONIK+, acquired by Chimney Vigor Group in 2021.

## Career timeline

- **2000** — Founded HYFN, according to its agency profile and 2013 transaction coverage.
- **2004** — Audio Lunchbox joined J. River Media Center as a music service; NetMusic announced an acquisition in December.
- **2013** — LIN Media acquired a 50.1% interest in HYFN for $7.2 million on April 4; Harris continued as CEO. HYFN8 launched in August.
- **2019** — TONIK+ publicly introduced its AI-driven creative platform, led by CEO Harris, and appointed Jamie Elden president.
- **2021** — Chimney Vigor Group, later Edisen, acquired TONIK+ in June.
- **2022** — North Sixth Group announced Harris’s minority investment through Mammoth Bay Ventures in January.
- **2023** — Co-founded SPIN Labs with Raymond Lee; North Sixth Group acquired KRMA and announced Harris as CEO in August.
- **2024** — Named as a Club Underdog ownership partner in the Dagenham & Redbridge acquisition announcement; spoke on Daniel Hall’s appointment and the SHFT Labs launch.

## Achievements

- Founded HYFN, which grew from two Los Angeles partners to more than 100 team members across seven cities according to its agency profile.
- Led HYFN through LIN Media’s majority investment in 2013.
- Led TONIK+, acquired by Chimney Vigor Group in 2021.
- Founded KRMA, acquired by North Sixth Group in August 2023.
- Co-founded SPIN Labs, launched in March 2023 as a SPIN-KRMA partnership.

## Latest updates

- **2024-08** — North Sixth Group announced SHFT Labs; Harris described it as an expansion of the group’s brand.
- **2024-07** — Harris commented on Daniel Hall joining Club Underdog as managing partner.
- **2024-05** — Identified as an ownership partner in North Sixth Group’s acquisition announcement for Dagenham & Redbridge.

## Links

- Website: https://northsixthgroup.com/
- LinkedIn: https://www.linkedin.com/in/morganharris

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Profile page: https://yespress.io/morgan-harris
Published by YesPress — https://yespress.io
Last updated: 2026-10-10