# Morgan Davis

> Morgan Davis is the Salt Lake City-based CEO and co-founder of MarketDial, a software company that helps physical retailers run controlled in-store experiments. A former Boston Consulting Group consultant and venture-capital investor, Davis built his career around replacing expensive intuition with evidence, then spent years steering MarketDial through funding rounds, growth, and litigation with incumbent Applied Predictive Technologies and its owner, Mastercard.

- **Role:** CEO and Co-founder at MarketDial
- **Organizations:** MarketDial, Kickstart Seed Fund, The Boston Consulting Group, Innosight, BrainStorm, Inc.
- **Education:** BS in Business Management, with a focus on Strategy and Economics, Brigham Young University
- **Known for:** Co-founded MarketDial and developed it into an in-store experimentation platform used by multi-location retailers and other physical businesses., Raised a $7.5 million Series A in 2018 and a later growth investment announced in 2021., Helped translate controlled experimentation methods into a user-facing SaaS product for pricing, promotions, operations and store initiatives.

## Career timeline

- **Before 2015** — Worked in product development at BrainStorm, as an analyst at Innosight, in venture capital at Kickstart Seed Fund, and as an associate in Boston Consulting Group's Consumer Practice Area.
- **2015** — Co-founded MarketDial with Johnny Stoddard; the company later publicly listed 2016 as its founding year.
- **2018** — MarketDial announced a $7.5 million Series A led by Crosslink Capital, with participation from Kickstart Seed Fund, Peterson Partners and Silicon Valley Bank.
- **2021** — MarketDial announced a further growth investment led by Crosslink Capital and Finistere Ventures.
- **2023** — MarketDial was named a Salt Lake Tribune Top Workplace for a second consecutive year and received Utah's Best Benefits recognition.
- **2024** — A federal district court entered judgment for MarketDial and its co-founders on Applied Predictive Technologies' trade-secret claims.
- **2026** — The Federal Circuit affirmed the trade-secret judgment; MarketDial subsequently filed an antitrust complaint against Applied Predictive Technologies and Mastercard.

## Achievements

- Co-founded MarketDial and developed it into an in-store experimentation platform used by multi-location retailers and other physical businesses.
- Raised a $7.5 million Series A in 2018 and a later growth investment announced in 2021.
- Helped translate controlled experimentation methods into a user-facing SaaS product for pricing, promotions, operations and store initiatives.
- Led MarketDial while it earned consecutive Salt Lake Tribune Top Workplace recognition, including a Best Benefits award in 2023.
- Obtained summary judgment with his co-defendants on APT's trade-secret claims, a result affirmed by the Federal Circuit in January 2026.

## Latest updates

- **2026-02** — MarketDial filed a federal antitrust complaint against Applied Predictive Technologies and Mastercard in the District of Utah; the allegations remain pending.
- **2026-01** — The U.S. Court of Appeals for the Federal Circuit affirmed summary judgment for MarketDial, Davis and Johnny Stoddard on APT's trade-secret claims.
- **2025-03** — The District of Utah granted MarketDial and its co-defendants' motion for attorneys' fees in the APT litigation.

## Links

- Website: https://marketdial.com
- LinkedIn: https://www.linkedin.com/in/davismorgan
- Twitter/X: https://twitter.com/MarketDial
- Facebook: https://facebook.com/MarketDialSoftware/

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Profile page: https://yespress.io/morgan-davis
Published by YesPress — https://yespress.io
Last updated: 2026-08-26