# MORE Advertising

> MORE Advertising is a Watertown, Massachusetts communications agency that applies audience research, social-marketing theory, creative production, media buying, and a health-equity lens to public-interest behavior-change campaigns. Founded as causemedia in 1997 and operating under the MORE brand since 2012, it serves government, public-health, health-care, and nonprofit clients. In January 2025, founder Donna Latson Gittens and longtime leader Judi Haber sold the firm to two senior employees, Megan Palamé and Beth LePage; financial terms were not disclosed.

- **Founded:** 1997
- **Headquarters:** Watertown, United States
- **Founders:** Donna Latson Gittens (Founder and board member; former CEO)
- **Products:** Audience Research, Strategy and Planning, Campaign Development, Branding and Graphic Design, Strategic Storytelling and Video
- **Notable:** Founded in 1997 and operating for nearly three decades in public-interest communications., One of the early minority- and women-owned agencies in the Northeast; certified through Massachusetts supplier-diversity programs and the Women's Business Enterprise National Council., Created more than 300 assets in eight languages for the statewide Community Behavioral Health Center 'Near Me' campaign.

## Products & services

- **Audience Research** — Surveys, stakeholder interviews, online discussion boards, and focus groups used to identify attitudes, motivations, and barriers.
- **Strategy and Planning** — Integrated communications plans organized around paid, earned, shared, and owned media.
- **Campaign Development** — Research-led behavior-change campaigns from concept and message testing through creative execution.
- **Branding and Graphic Design** — Positioning, naming, logos, taglines, style guides, implementation roadmaps, multilingual collateral, and digital assets.
- **Strategic Storytelling and Video** — Annual reports, scripts, speeches, digital publications, social clips, live-action video, animation, and motion graphics.
- **Social, Digital, and Media Buying** — Organic and paid social, analytics, campaign optimization, television, radio, out-of-home, transit, and print buying.
- **Web Design** — Accessible, plain-language websites with ongoing support.

## Achievements

- Founded in 1997 and operating for nearly three decades in public-interest communications.
- One of the early minority- and women-owned agencies in the Northeast; certified through Massachusetts supplier-diversity programs and the Women's Business Enterprise National Council.
- Created more than 300 assets in eight languages for the statewide Community Behavioral Health Center 'Near Me' campaign.
- Won a 2024 Platinum Viddy and a 2024 Gold MarCom award for the 'Near Me' campaign.
- The Massachusetts tax-amnesty campaign exceeded the Commonwealth's collection goal by 43%, according to the agency's case study.
- Won its largest account to date during the COVID-19 pandemic to support Massachusetts prevention and vaccine-awareness communications.
- Completed an employee-led ownership transition on January 3, 2025.

## Latest updates

- **2026-05** — Published an expanded portfolio featuring work for behavioral health, aging, maternal health, vaccination, vaping prevention, tax amnesty, sexual-violence prevention, food education, and community health clients.
- **2026-05** — Reported that its Massachusetts tax-amnesty campaign exceeded the state's collection goal by 43%.
- **2026-02** — Refreshed its public website, services language, team presentation, and portfolio.
- **2025-01** — Founder Donna Latson Gittens and president Judi Haber sold the company to senior leaders Megan Palamé and Beth LePage; Palamé became CEO and LePage became COO while continuing as CFO.
- **2025-01** — Showcased the award-winning 'Near Me' campaign for Community Behavioral Health Centers.

## Links

- Website: https://www.moreadvertising.com/
- LinkedIn: https://www.linkedin.com/company/more-advertising-a-causemedia-company/
- Twitter/X: https://twitter.com/moreadvertising
- Instagram: https://www.instagram.com/moreadvertising/
- Facebook: https://www.facebook.com/moreadvertising/

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Profile page: https://yespress.io/more-advertising
Published by YesPress — https://yespress.io
Last updated: 2026-09-21