# MoPub

> MoPub was a mobile advertising platform that helped app publishers manage ad inventory, compare demand sources and sell impressions through its marketplace. Twitter acquired it in 2013; AppLovin bought the business for $1.05 billion in 2022, folded its features into MAX and retired the standalone MoPub service.

- **Founded:** 2010
- **Headquarters:** San Francisco, United States (historical)
- **Founders:** Jim Payne (Co-founder and CEO), Bryan Atwood (Co-founder), Nafis Jamal (Co-founder), Tom Brown (Co-founder)
- **Products:** MoPub ad serving and mediation, MoPub Marketplace, MAX integration
- **Notable:** Raised $18.5 million across a $6.5 million Series A and $12 million Series B., Acquired by Twitter in October 2013 for a reported $350 million., Generated approximately $188 million in 2020 revenue, according to Twitter.

## Products & services

- **MoPub ad serving and mediation** — A publisher dashboard and SDK for managing direct campaigns, house ads, ad networks and exchange demand in mobile apps.
- **MoPub Marketplace** — A real-time bidding exchange that connected app inventory with programmatic buyers.
- **MAX integration** — After AppLovin's acquisition, MoPub features including creative reporting, ad review and native format support were incorporated into MAX.

## Achievements

- Raised $18.5 million across a $6.5 million Series A and $12 million Series B.
- Acquired by Twitter in October 2013 for a reported $350 million.
- Generated approximately $188 million in 2020 revenue, according to Twitter.
- Sold by Twitter to AppLovin for $1.05 billion in cash; transaction closed in January 2022.

## Latest updates

- **2022-01** — AppLovin closed its $1.05 billion purchase and began moving MoPub features and partners into MAX.
- **2022-03** — The standalone MoPub platform was scheduled to sunset on March 31 after a 90-day migration period.

## Links

- Website: https://www.applovin.com/max/
- LinkedIn: https://www.linkedin.com/company/mopub/
- GitHub: https://github.com/mopub

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Published by YesPress — https://yespress.io
Last updated: 2026-09-29