# Mopinion

> Mopinion is a Rotterdam-based SaaS company that builds digital feedback software for websites, mobile apps and email. Founded in 2013 by three former web-agency operators, it lets companies collect user feedback exactly at the moment of frustration or delight, then turns that raw text into structured insights with dashboards and AI-driven summaries. Its customers are enterprise digital teams at brands like Air France-KLM, Vodafone, Allianz, Calvin Klein and Vattenfall. In September 2025 Mopinion was acquired by Swedish experience-management firm Netigate to form one of Europe's larger, GDPR-native voice-of-the-customer platforms.

- **Founded:** 2013
- **Headquarters:** Rotterdam, Netherlands
- **Founders:** Udesh Jadnanansing (Co-founder, Chief of Revenue), Kees Wolters (Co-founder, CEO / Chief of Marketing & Product), Floris Snuif (Co-founder, Chief of Technology)
- **Team size:** ~30-35 employees ('around thirty feedback enthusiasts')
- **Products:** Mopinion for Websites, Mopinion for Apps, Mopinion for Email, Insights & Actions, Smart Recaps
- **Notable:** Grew to 200+ enterprise clients across Europe as an independent, largely bootstrapped SaaS., Reported ~$3.7M ARR with roughly 1% annual logo churn., ISO 27001 certified, GDPR compliant and WCAG accessibility certified.

## Products & services

- **Mopinion for Websites** — Customizable, targeted feedback forms that appear on desktop and mobile web at the moment of friction, capturing why visitors behave the way they do.
- **Mopinion for Apps** — In-app feedback SDK for iOS and Android that surfaces native, conversational feedback forms inside mobile apps.
- **Mopinion for Email** — Embedded feedback and rating widgets inside email campaigns and transactional emails to measure campaign resonance.
- **Insights & Actions** — Real-time dashboards, charting and alerting that route feedback to the right teams and connect it to action-management workflows.
- **Smart Recaps** — AI-generated summaries that condense large volumes of open feedback into readable, prioritized takeaways.
- **Conversational Feedback Forms** — Chat-style feedback forms that ask follow-up questions dynamically for richer qualitative responses.

## Achievements

- Grew to 200+ enterprise clients across Europe as an independent, largely bootstrapped SaaS.
- Reported ~$3.7M ARR with roughly 1% annual logo churn.
- ISO 27001 certified, GDPR compliant and WCAG accessibility certified.
- Recognized as a G2 High Performer and FeaturedCustomers Top Performer.
- Acquired by Netigate in September 2025 to form a leading European experience-management platform.

## Latest updates

- **2025-09** — Netigate acquires Mopinion to create one of Europe's most comprehensive AI-driven experience-management platforms.
- **2024-01** — Rolled out Smart Recaps, AI-generated summaries that condense large volumes of open feedback into prioritized takeaways.
- **2023-01** — Expanded conversational, chat-style feedback forms for richer qualitative responses.

## Links

- Website: https://mopinion.com
- LinkedIn: https://www.linkedin.com/company/mopinion
- Twitter/X: https://twitter.com/Mopinion
- YouTube: https://www.youtube.com/channel/UCpGn6Y7LNGe-BAk5hBm53-Q
- Instagram: https://www.instagram.com/mopinionfeedback
- Facebook: https://www.facebook.com/MopinionLabs

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Profile page: https://yespress.io/mopinion
Published by YesPress — https://yespress.io
Last updated: 2026-08-06