# Mood Media

> Mood Media is the world's largest in-store media company - the business behind the music, digital screens, on-hold messages, and even the scents that shape how retail, restaurant, hospitality, and healthcare spaces feel. Owner of the iconic Muzak and DMX brands, Mood curates and delivers audio and visual experiences to hundreds of thousands of commercial locations across more than 100 countries, reaching roughly 100 million people a day. Headquartered in Austin, Texas, the company blends music licensing, hardware, cloud software, and retail-media advertising into one platform that lets brands control the sensory feel of their spaces.

- **Founded:** 2004
- **Headquarters:** Austin, Texas, United States
- **Founders:** Justin Beckett (Founder (Fluid Music / early Mood Media)), Lorne Abony (Founder & former CEO (Fluid Music Canada))
- **Team size:** ~1,900 employees
- **Products:** Mood Music / Muzak, Digital Signage, On-Hold & Voice Messaging, Scent Marketing, Audiovisual (AV) Systems
- **Notable:** World's largest in-store media provider, operating across more than 100 countries., Owns and operates Muzak, the brand so dominant its name became a generic term for background music., Reaches an estimated 100 million people daily across roughly 500,000 commercial locations.

## Products & services

- **Mood Music / Muzak** — Curated, fully licensed background and foreground music programs designed for commercial spaces, drawing on a library of roughly 1.7 million tracks and delivered via streaming players and cloud management.
- **Digital Signage** — In-store screens, video walls, and digital menu boards with content management software for promotions, wayfinding, and brand messaging.
- **On-Hold & Voice Messaging** — Custom on-hold music and phone/overhead messaging that keeps callers and shoppers engaged with brand-appropriate audio.
- **Scent Marketing** — Signature scent design and diffusion systems that add an olfactory layer to a brand's in-store environment.
- **Audiovisual (AV) Systems** — Design, installation, and management of commercial sound and AV systems, including drive-thru audio and sound masking.
- **Retail Media / Vibenomics** — An in-store audio and display advertising network that lets brands and third parties run targeted, measurable ads at the point of sale.
- **Harmony Platform** — Cloud-based control software for managing music, messaging, and signage across many locations from a single dashboard.

## Achievements

- World's largest in-store media provider, operating across more than 100 countries.
- Owns and operates Muzak, the brand so dominant its name became a generic term for background music.
- Reaches an estimated 100 million people daily across roughly 500,000 commercial locations.
- Assembled a music library of about 1.7 million licensed tracks.
- Emerged from Chapter 11 bankruptcy in under 24 hours in July 2020.
- Built a new retail-media advertising business by acquiring Vibenomics in 2023.

## Latest updates

- **2023-03** — Acquired Vibenomics, a leading in-store audio ad-network provider, launching Mood's retail-media advertising business.
- **2021-09** — Acquired PlayNetwork, broadening its global music and brand-experience footprint.
- **2020-07** — Filed for Chapter 11 bankruptcy amid COVID-19 shutdowns and emerged from it in under 24 hours.

## Links

- Website: https://moodmedia.com
- LinkedIn: https://www.linkedin.com/company/mood-media
- Twitter/X: https://twitter.com/moodmedia
- YouTube: https://www.youtube.com/user/MoodMediaCorp
- Instagram: https://www.instagram.com/moodmedia/
- Facebook: https://facebook.com/moodmedia

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Profile page: https://yespress.io/mood-media
Published by YesPress — https://yespress.io
Last updated: 2026-07-07