# Monrovia

> Monrovia is a 100-year-old American plant company founded in 1926 that grows and sells premium ornamental and edible plants. Now headquartered in Dayton, Oregon, it is the nation's largest grower of premium shrubs, perennials and trees by sales and container acreage, offering more than 4,000 varieties - including 250-plus exclusives - grown across a network of regional nurseries. Under the 'Grow Beautifully' banner, Monrovia partners with top breeders and plant hunters worldwide, pioneered container-grown plants, and sells roughly 22 million plants a year through independent garden centers and its own e-commerce site.

- **Founded:** 1926
- **Headquarters:** Dayton, Oregon, United States
- **Founders:** Harry E. Rosedale Sr. (Founder)
- **Team size:** ~2,000 employees
- **Products:** Premium container-grown plants, Proprietary plant collections, Retail partner program, Direct-to-consumer e-commerce, Landscape Legends & centennial program
- **Notable:** Founded in 1926; celebrating its 100th anniversary in 2026., Nation's largest grower of premium shrubs, perennials and trees by sales and container acreage., Helped pioneer the practice of growing and selling plants in containers.

## Products & services

- **Premium container-grown plants** — More than 4,000 varieties of shrubs, perennials, trees, grasses, conifers, edibles, succulents, vines, annuals and ferns, including 250-plus exclusives, sold in Monrovia's signature branded containers.
- **Proprietary plant collections** — Branded and trademarked series such as Seaside Serenade hydrangeas, Grace N' Grit roses, and the Tectonic Begonia series discovered by plant hunter Dan Hinkley.
- **Retail partner program** — Supplies independent garden centers and landscape professionals nationwide with plants, point-of-sale materials and the 'Grow Beautifully' co-branding program.
- **Direct-to-consumer e-commerce** — Monrovia.com lets home gardeners browse thousands of varieties and order plants for pickup at a local retailer or shipping.
- **Landscape Legends & centennial program** — A 2026 centennial curation of the top 100 best-performing selections of Monrovia's first century, plus the limited-edition 'Centennial Ruby' hydrangea.

## Achievements

- Founded in 1926; celebrating its 100th anniversary in 2026.
- Nation's largest grower of premium shrubs, perennials and trees by sales and container acreage.
- Helped pioneer the practice of growing and selling plants in containers.
- One of the first U.S. growers to trademark a plant - Rosedale Pyracantha - in 1941.
- Grows more than 4,000 varieties including 250-plus exclusives.
- Sells approximately 22 million plants annually.
- Debuting 'Centennial Ruby' hydrangea and the 'Landscape Legends' top-100 program for its centennial.

## Latest updates

- **2026-01** — Monrovia kicks off its 100th-anniversary year, unveiling the limited-edition 'Centennial Ruby' hydrangea (first 5,000 plants individually numbered) and the 'Landscape Legends' program spotlighting its top 100 selections.
- **2026-08** — Centennial Celebration Week set for Aug. 24-28, 2026 at headquarters in Dayton, Oregon, featuring a Breeder's Showcase of 400+ perennial and shrub varieties billed as the largest interactive showcase in the West.
- **2025-01** — Announced 2025 Distinctive Selections, including the Seaside Serenade 'Pebble Beach' hydrangea, expanded Tectonic Begonia series, and Bountiful Baby Blueberry.
- **2024-01** — Introduced ten distinctive new plants for 2024, including Eau de Parfum Berry Rose.

## Links

- Website: https://www.monrovia.com
- LinkedIn: https://www.linkedin.com/company/monrovia-growers
- Twitter/X: https://twitter.com/monroviaplants
- YouTube: https://www.youtube.com/user/monroviaplants
- Instagram: https://www.instagram.com/monroviaplants/
- Facebook: https://facebook.com/monroviaplants/

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Profile page: https://yespress.io/monrovia-plants
Published by YesPress — https://yespress.io
Last updated: 2026-08-03