# Monica Belsito

> Monica Belsito is the CEO of Function of Beauty, the made-to-order personal care company that turns an online quiz into a custom bottle of shampoo. She took the top job in July 2025 after a career spent building consumer brands that get acquired: founding CMO at feminine-care brand LOLA, CMO at hummus maker Sabra (bought by PepsiCo in 2024), and senior brand manager at Dollar Shave Club before its $1 billion sale to Unilever. A Georgetown grad and Harvard MBA who started in crisis PR and Colgate's management program, she now steers Function of Beauty's push from DTC into shelves at Target, Sephora, Walmart, and Amazon.

- **Role:** Chief Executive Officer at Function of Beauty
- **Organizations:** Function of Beauty, Sabra Dipping Company, LOLA, Dollar Shave Club, Colgate-Palmolive, Burson-Marsteller
- **Nationality:** American
- **Education:** Bachelor's degree, Georgetown University, MBA, General Management (Section J), Harvard Business School
- **Known for:** Brand work at Dollar Shave Club contributed to its roughly $1 billion acquisition by Unilever, Founding CMO who scaled LOLA from DTC into a market-leading omnichannel feminine-care brand, Drove retail growth at Sabra culminating in PepsiCo's 2024 acquisition

## Career timeline

- **early career** — Began at PR firm Burson-Marsteller in crisis management and media relations
- **2011** — Joined Colgate-Palmolive via the Global Management Development Program, with rotations on the Walmart sales team and in Global Homecare, managing parts of the US Oral and Personal Care businesses
- **circa 2015** — Senior Brand Manager at Dollar Shave Club, launching new sub-brands and products ahead of the $1B Unilever acquisition
- **circa 2017** — Became founding Chief Marketing Officer of LOLA, scaling the feminine-care brand from DTC into omnichannel over 6+ years
- **2023** — Appointed Chief Marketing Officer at Sabra Dipping Company
- **2024** — Sabra acquired by PepsiCo following Belsito-led retail growth strategies
- **2025-07** — Named Chief Executive Officer of Function of Beauty, succeeding Alexandra Papazian

## Achievements

- Brand work at Dollar Shave Club contributed to its roughly $1 billion acquisition by Unilever
- Founding CMO who scaled LOLA from DTC into a market-leading omnichannel feminine-care brand
- Drove retail growth at Sabra culminating in PepsiCo's 2024 acquisition
- Named CEO of Function of Beauty in July 2025 to lead its DTC and retail expansion

## Latest updates

- **2025-07** — Appointed CEO of Function of Beauty, succeeding L'Oreal veteran Alexandra Papazian, to drive the company's next phase of DTC and retail growth.

## Links

- Website: https://functionofbeauty.com
- LinkedIn: http://www.linkedin.com/in/monicabelsito

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Profile page: https://yespress.io/monica-belsito
Published by YesPress — https://yespress.io
Last updated: 2026-06-03