# Momentum Worldwide

> Momentum Worldwide is a global experiential marketing agency headquartered in New York that designs and produces brand experiences - live events, sponsorships, activations, retail moments and immersive campaigns - for some of the world's largest brands, including American Express, Coca-Cola, Microsoft and AT&T. Founded in 1987 and long part of the Interpublic Group network (now under Omnicom following IPG's 2025 acquisition), it employs roughly 1,300-2,000 people across offices worldwide and has been named a US experiential agency of the year multiple times.

- **Founded:** 1987
- **Headquarters:** New York, United States
- **Founders:** Donnalyn Smith (Global CEO (appointed Nov 2022))
- **Team size:** ~1,300-2,000 employees across 30+ offices worldwide
- **Products:** Brand Activation, Partnerships & Sponsorships, Experiential Commerce, B2H (Business2Human) Marketing, Celebrity & Talent Participation Management
- **Notable:** Named Campaign Magazine's US Experiential Agency of the Year (2024 and 2025), Adweek Team Visionary Awards winner (October 2025), Described as one of the world's largest and most-awarded experiential advertising agencies

## Products & services

- **Brand Activation** — Live and immersive activations that bring brands to life for consumers at events, in retail and in culture.
- **Partnerships & Sponsorships** — Strategy, consulting and management of sports, music and entertainment sponsorships and brand partnerships.
- **Experiential Commerce** — Experience-led retail and shopper marketing that converts brand moments into sales.
- **B2H (Business2Human) Marketing** — B2B experiential programs designed around the humans behind business decisions.
- **Celebrity & Talent Participation Management** — Sourcing and managing celebrity and influencer participation in campaigns.
- **Cultural Strategy & Research** — Cultural insight, thought leadership and research that guides experience design.
- **Field Marketing** — On-the-ground, market-by-market activation and staffing programs.
- **Experience Measurement Tools** — Proprietary analytics and ROI measurement for experiential and sponsorship programs.

## Achievements

- Named Campaign Magazine's US Experiential Agency of the Year (2024 and 2025)
- Adweek Team Visionary Awards winner (October 2025)
- Described as one of the world's largest and most-awarded experiential advertising agencies
- Built a first-of-its-kind Alzheimer's awareness simulator within Fortnite for CEAFA (January 2024)
- Grew to 58 offices and ~1,650 employees worldwide by 2000

## Latest updates

- **2025-11** — Parent company IPG was acquired by Omnicom, making Omnicom Momentum's new holding company.
- **2025-10** — Won an Adweek Team Visionary Award.
- **2025-03** — Named US Experiential Agency of the Year by Campaign for a second consecutive year.
- **2024-03** — Named Campaign's US Experiential Agency of the Year.
- **2024-01** — Launched a Fortnite-based Alzheimer's awareness simulator with CEAFA.
- **2022-11** — Donnalyn Smith appointed Global CEO, succeeding Chris Weil.

## Links

- Website: https://momentumww.com
- LinkedIn: http://www.linkedin.com/company/momentumworldwide
- Twitter/X: https://twitter.com/MomentumWW
- Instagram: https://www.instagram.com/momentumww
- Facebook: https://facebook.com/Momentumworldwide/

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Profile page: https://yespress.io/momentum-worldwide
Published by YesPress — https://yespress.io
Last updated: 2026-07-18