# Molly Hartney

> Molly Hartney is Chief Digital Officer and Chief Marketing Officer at Rack Room Shoes, the family-owned footwear retailer based in Charlotte, North Carolina. She joined in 2021 as CMO and, after driving a reported 40% increase in customer retention and a 36% improvement in productivity, was promoted in July 2025 to a newly created CDO role that merges marketing with the company's digital sales and omnichannel strategy. With more than 15 years across retail and consumer products - including senior marketing and digital roles at Funko, The Mine (a Lowe's company) and Lowe's itself - she is known as a growth-focused brand builder and an advocate for applying AI responsibly to marketing, personalization and inventory.

- **Role:** Chief Digital Officer & Chief Marketing Officer at Rack Room Shoes
- **Organizations:** Rack Room Shoes, Funko, The Mine, Lowe's Companies, Belk, ATG Stores
- **Nationality:** American
- **Education:** B.A. in Communication Studies and Marketing, Clemson University
- **Known for:** Drove a reported 40% increase in customer retention at Rack Room Shoes, Drove a reported 36% improvement in company productivity at Rack Room Shoes, Promoted into a newly created Chief Digital Officer role integrating marketing with digital sales and omnichannel strategy

## Career timeline

- **2015** — Joined The Mine (a Lowe's subsidiary), rising to VP of Marketing & Merchandising and leading its digital transformation
- **2018** — Appointed Chief Marketing Officer and SVP of E-commerce/Digital at Funko
- **2021** — Joined Rack Room Shoes as Chief Marketing Officer
- **2025** — Promoted to Chief Digital Officer (a newly created role) while retaining marketing responsibilities
- **2026** — Recognized by Footwear News / WWD as one of the 'Women Who Rock' for innovation

## Achievements

- Drove a reported 40% increase in customer retention at Rack Room Shoes
- Drove a reported 36% improvement in company productivity at Rack Room Shoes
- Promoted into a newly created Chief Digital Officer role integrating marketing with digital sales and omnichannel strategy
- Grew Funko's YouTube brand awareness by 170% as CMO/SVP Digital
- Led the digital transformation of The Mine, a Lowe's-affiliated online home furnishings brand
- Recognized as a Footwear News 'Woman Who Rock' honoree for retail innovation

## Latest updates

- **2025-07** — Promoted to Chief Digital Officer at Rack Room Shoes, a newly created role integrating marketing with digital sales and omnichannel strategy.
- **2026-01** — Featured by Footwear News / WWD as a 'Women Who Rock' honoree, discussing innovation, AI literacy and leadership.

## Links

- Website: https://rackroomshoes.com
- LinkedIn: http://www.linkedin.com/in/mollyhartney
- Twitter/X: https://twitter.com/myrackroomshoes
- Facebook: https://facebook.com/myrackroomshoes

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Profile page: https://yespress.io/molly-hartney
Published by YesPress — https://yespress.io
Last updated: 2026-07-25