# Mojo Supermarket

> Mojo Supermarket is an independent New York creative agency founded by Mo Said in 2018. It combines brand strategy, advertising, social content and interactive experiences for clients including Burger King, Pinterest, Meta, Rivian, Girls Who Code and Truth Initiative, often turning a brand message into something people can use, make or share.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Mo Said (Founder and CEO; creative leader)
- **Products:** Brand strategy and positioning, Creative campaigns, Social strategy and content, Interactive digital experiences, Experiential activations and product collaborations
- **Notable:** Ad Age Small Agency of the Year, Gold, 2022., Ad Age Best Places to Work, 2022., Truth Initiative and Mojo Supermarket won the 2023 U.S. Grand Effie for Depression Stick + Breath of Stress Air.

## Products & services

- **Brand strategy and positioning** — Defines a coherent brand story and strategic direction across campaigns and ongoing communications.
- **Creative campaigns** — Develops advertising concepts, films, outdoor work and integrated campaigns for consumer brands and nonprofits.
- **Social strategy and content** — Platform-specific creative, always-on content, community engagement and cultural activations; appointed Burger King U.S. social agency of record in 2026.
- **Interactive digital experiences** — Campaign experiences such as DojaCode and Girls Who Code Girls let audiences manipulate content or create characters using code.
- **Experiential activations and product collaborations** — Campaign-specific physical objects and participation mechanisms, including Pinterest Trend Drops and Diablo IV Vases of Hatred.

## Achievements

- Ad Age Small Agency of the Year, Gold, 2022.
- Ad Age Best Places to Work, 2022.
- Truth Initiative and Mojo Supermarket won the 2023 U.S. Grand Effie for Depression Stick + Breath of Stress Air.
- Girls Who Code Girls won Gold in the digital campaign category at Ad Age’s 2023 Small Agency Awards.
- Pinterest Predicts - Try on 2025 was a 2025 Webby nominee for Best Shopping or Social Commerce Campaign.

## Latest updates

- **2026-09** — Creative agency for Ruggable’s new brand campaign, directed by Lucrecia and produced with PRETTYBIRD; reported September 21.
- **2026-09** — Developed Burger King’s Le Nugguette promotion: a limited-edition $3.99 nugget-sized bag offered September 12-16 with a sauce charm and four-piece nugget redemption code.
- **2026-06** — Created DoorDash’s World Cup Seat Drops campaign with Brooklyn Beckham, using delivery-style photographs as clues to hidden match tickets.
- **2026-06** — Launched a satirical Cropaganda campaign for Beyond Meat.
- **2026-06** — Named former Droga5 executive strategy director Brad Filice head of strategy after a nine-month search.
- **2026-03** — Named Burger King’s U.S. social agency of record.

## Links

- Website: https://mojosuper.market/
- LinkedIn: https://www.linkedin.com/company/mojo-supermarket
- Twitter/X: https://twitter.com/MojoSupermarket
- Instagram: https://www.instagram.com/mojosupermarket/
- Facebook: https://www.facebook.com/people/Mojo-Supermarket/100084526740433/
- TikTok: https://www.tiktok.com/@mojosupermarket

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Profile page: https://yespress.io/mojo-supermarket
Published by YesPress — https://yespress.io
Last updated: 2026-10-17