# MOFT

> MOFT is a design-led accessories company that turned a piece of folded fabric into a category. Starting with a 3mm-thick adhesive laptop stand funded on Kickstarter in 2019, it built an origami-inspired lineup of stands, MagSafe wallets, and vegan-leather carry gear for people who work and create wherever they happen to be. It sells direct through its own storefront, Amazon, and repeat crowdfunding launches, reaching more than a million users across roughly 38 countries.

- **Founded:** 2019
- **Headquarters:** Sunnyvale, California, United States (with operations in Shenzhen, China)
- **Founders:** Julianna He (Founder & CEO)
- **Team size:** Approximately 40-50 employees
- **Products:** MOFT Stand (Invisible Laptop Stand), MOFT X, MOFT Z, MOFT Snap-on Phone Stand & Wallet, MOVAS series
- **Notable:** Created the 'invisible laptop stand' category with its 2019 Kickstarter, raising over $1M combined, Won a Red Dot Design Award in 2020 for the MOFT Z sit-stand desk, Pioneered the hybrid MagSafe wallet-and-stand category in 2020

## Products & services

- **MOFT Stand (Invisible Laptop Stand)** — The original 3mm-thick adhesive origami laptop stand with two viewing angles; the product that launched the company.
- **MOFT X** — Invisible foldaway stand for phones and tablets; raised roughly $703,000 on Kickstarter.
- **MOFT Z** — 4-in-1 invisible sit-stand laptop desk; Red Dot Design Award 2020 winner, raised about $1.14M.
- **MOFT Snap-on Phone Stand & Wallet** — MagSafe-compatible hybrid wallet and folding stand for iPhone, pioneering the wallet-stand category.
- **MOVAS series** — Proprietary bio-based vegan leather used across cases, wallets, and sleeves; a MOVAS-E variant incorporates recycled coffee grounds.
- **Dynamic Folio for iPad** — Lightweight floating iPad stand-case offering 20+ viewing angles for creators.
- **Trackable Find My MagSafe accessories** — Snap-on stand-wallet, tripod wallet, and field wallet with Apple Find My integration, shown at CES 2026 at $49 each.

## Achievements

- Created the 'invisible laptop stand' category with its 2019 Kickstarter, raising over $1M combined
- Won a Red Dot Design Award in 2020 for the MOFT Z sit-stand desk
- Pioneered the hybrid MagSafe wallet-and-stand category in 2020
- Grew to over 1 million users across roughly 38 countries within three years
- Filed nearly 300 patents (predominantly design) across around 20 countries
- Developed MOVAS bio-based vegan leather, including a variant using recycled coffee grounds
- Exhibited at CES 2022, 2025, and 2026, debuting Apple Find My-integrated accessories

## Latest updates

- **2026-01** — Debuted three Apple Find My-integrated MagSafe accessories at CES 2026 - a trackable snap-on stand-wallet, tripod wallet, and field wallet, each $49, plus the Dynamic Folio iPad case.
- **2025-01** — Announced new product releases at CES 2025, continuing its annual show presence.
- **2024-12** — Launched the 'Living My Flow' campaign, pivoting brand messaging toward content creators with mini-documentaries.
- **2024-10** — Hosted its first 'Work Create Anywhere Cafe' during LA Tech Week in Venice, California.

## Links

- Website: https://moft.com
- LinkedIn: https://www.linkedin.com/company/moft
- Twitter/X: https://twitter.com/moft_us
- YouTube: https://www.youtube.com/channel/UCHxJHUcDSRpevpvO7wFfROA
- Instagram: https://www.instagram.com/moft.global/
- Facebook: https://www.facebook.com/moftglobal

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Profile page: https://yespress.io/moft
Published by YesPress — https://yespress.io
Last updated: 2026-08-20