# Mo Said

> Mo Said is the Pakistani founder and CEO of New York creative agency Mojo Supermarket. A Michigan State graduate and former BBDO and Droga5 copywriter, he founded the agency in October 2018 with Adidas as its first client. His work and leadership span interactive campaigns, self-initiated projects and the Public Beach interview series.

- **Role:** Founder and CEO at Mojo Supermarket
- **Organizations:** Mojo Supermarket, Droga5, BBDO
- **Nationality:** Pakistani
- **Education:** Bachelor's degree; studied advertising, Michigan State University
- **Known for:** Forbes 30 Under 30, Marketing & Advertising, class of 2020., Founded Mojo Supermarket in October 2018., Led the agency that won Ad Age’s 2022 Small Agency of the Year, Gold.

## Career timeline

- **2008** — Moved from Pakistan to the United States, according to his 2021 interview.
- **Before 2018** — Worked as a copywriter at BBDO and Droga5.
- **2018-02** — A Sprint commercial he worked on aired during the Super Bowl.
- **2018-10** — Founded Mojo Supermarket; Adidas was the first client.
- **2020** — Included in Forbes 30 Under 30, Marketing & Advertising; creative director on GiveHerABreak.
- **2021** — Mojo collaborated on DojaCode for Girls Who Code.
- **2022** — Mojo won Gold, Small Agency of the Year, at Ad Age’s Small Agency Awards.
- **2025-06** — Discussed his transition into the CEO role on CEO Coaching International’s podcast.
- **2026-06** — Hired Brad Filice to lead strategy after an extensive search.

## Achievements

- Forbes 30 Under 30, Marketing & Advertising, class of 2020.
- Founded Mojo Supermarket in October 2018.
- Led the agency that won Ad Age’s 2022 Small Agency of the Year, Gold.
- Creative director credit on the 2020 One Show Merit-winning GiveHerABreak project.
- Founder credit on Facebook Marketplace Yes, Couch!, a 2024 Webby winner for Best Use of Social Media.

## Latest updates

- **2026-06** — Mojo named former Droga5 executive strategy director Brad Filice head of strategy after a nine-month search involving almost 100 interviews.
- **2025-12** — Appeared on The Futur with Chris Do to discuss curiosity, creative work and building an interesting life.
- **2025-06** — Explained his shift from creative leadership into the CEO role on CEO Coaching International’s podcast.
- **2025-02** — Announced Armando Turco as Mojo Supermarket president.

## Links

- Website: https://mojosuper.market/
- LinkedIn: https://www.linkedin.com/in/mosaid/
- Instagram: https://www.instagram.com/mojo_said/

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Profile page: https://yespress.io/mo-said
Published by YesPress — https://yespress.io
Last updated: 2026-10-23