# Mo Moubayed

> Mo Moubayed is the co-founder and co-CEO of Veridooh, a Sydney-born adtech company that built the first independent verification platform for out-of-home advertising. A lawyer turned entrepreneur, he pivoted from launching a screen network to solving the industry's trust gap after agencies kept asking him a single question: how do I know if my ad actually played? He splits his time between London and New York, leading Veridooh's international expansion.

- **Role:** Co-Founder & Co-CEO at Veridooh
- **Organizations:** Veridooh, PwC (former)
- **Nationality:** Australian
- **Education:** University of Sydney
- **Known for:** Co-founded Veridooh, the first independent verification platform for OOH advertising, Named to Campaign Asia's 40 Under 40 in 2022, Recognised in Performance Marketing World's Power 100

## Career timeline

- **pre-2013** — Started career in the legal field at PwC
- **2013** — Became an entrepreneur
- **2017** — Met co-founder Jeremy Yang; began exploring a DOOH screen network
- **2019** — Launched Veridooh as an independent OOH verification platform
- **2022** — Named to Campaign Asia 40 Under 40
- **2022** — Series A funding round (~US$3.24M)
- **2023** — Veridooh launched in the UK; Moubayed relocated to London
- **2024** — Global expansion continues with senior hires in UK and US

## Achievements

- Co-founded Veridooh, the first independent verification platform for OOH advertising
- Named to Campaign Asia's 40 Under 40 in 2022
- Recognised in Performance Marketing World's Power 100
- Won Young Australian Entrepreneur of the Year
- Raised Series A funding and expanded from Sydney into London and New York

## Latest updates

- **2024-07** — Featured by New Digital Age as co-founder leading Veridooh's UK and US expansion
- **2023-06** — Relocated to London to lead Veridooh's UK launch

## Links

- Website: https://veridooh.com
- LinkedIn: https://www.linkedin.com/in/momoubayed
- Twitter/X: https://twitter.com/veridooh
- Instagram: https://www.instagram.com/veridooh/

---

Profile page: https://yespress.io/mo-moubayed
Published by YesPress — https://yespress.io
Last updated: 2026-07-09