# Mo Al Adham

> Mo Al Adham is the San Francisco-based founder and CEO of Frec, a self-service investing platform founded in 2021 and launched publicly in October 2023. A University of Waterloo software engineering graduate, he previously co-founded Twitvid, later Telly, worked in product at Twitter, and served as Instacart’s first advisor. His experience managing money after a company exit helped inspire Frec.

- **Role:** Founder & CEO at Frec
- **Organizations:** Frec, Twitvid / Telly, Twitter, Microsoft, Instacart
- **Nationality:** Jordanian
- **Education:** Software Engineering, University of Waterloo
- **Known for:** Co-founded Twitvid, which became Telly and was subsequently acquired., Served as the first advisor to Instacart., Founded Frec and brought its self-service investing platform to market in 2023.

## Career timeline

- **University years** — Completed co-op internships at ATI/AMD, Texas Instruments and Microsoft.
- **2007** — Graduated from Waterloo and began his first entrepreneurial venture; recounts moving to San Francisco with his co-founder.
- **2008** — Raised an initial seed round for Twitvid, according to his Smart Humans interview.
- **2012** — Twitvid rebranded as Telly, broadening from video sharing to discovery.
- **Before Frec** — Worked in product leadership at Twitter and advised Instacart in its earliest days.
- **2021** — Founded Frec.
- **2023-10** — Frec launched publicly and announced $26.4 million in funding.
- **2026-04** — Frec announced $1 billion in customer assets.
- **2026-09** — Frec announced $1.5 billion in customer assets.

## Achievements

- Co-founded Twitvid, which became Telly and was subsequently acquired.
- Served as the first advisor to Instacart.
- Founded Frec and brought its self-service investing platform to market in 2023.
- Led Frec as it reported $1.5 billion in customer assets in September 2026.

## Latest updates

- **2026-09** — Frec announced $1.5 billion in customer assets and a Nasdaq Times Square tower appearance.
- **2026-08** — Discussed Frec’s founding, its customer segment and the evolution of its products on Founders in Arms.
- **2026-04** — Published a founder note announcing $1 billion in customer assets.

## Links

- Website: https://frec.com
- LinkedIn: https://www.linkedin.com/in/maladham
- Twitter/X: https://x.com/maladham

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Profile page: https://yespress.io/mo-al-adham
Published by YesPress — https://yespress.io
Last updated: 2026-10-11