# MMA (Marketing Management Analytics)

> Ipsos MMA combines marketing mix modeling, granular attribution, enterprise software and consulting to help large companies connect commercial spending to incremental sales and profit. Its Activate platform supports forecasting, budget simulation and ongoing measurement across brands and markets.

- **Founded:** 1989
- **Headquarters:** Norwalk, United States
- **Products:** Activate, Unified Marketing Measurement, Marketing Mix Modeling, Agile Attribution, Data & Analytics Foundation
- **Notable:** Named a Leader and Customer Favorite in the Q1 2026 Forrester Wave, according to the company announcement., Named a Leader in Gartner’s 2025 Marketing Mix Modeling Magic Quadrant for a second consecutive year, according to MMA., Reported 31% year-over-year business growth in Q1 2025.

## Products & services

- **Activate** — SaaS measurement, scenario planning, optimization and performance-monitoring platform.
- **Unified Marketing Measurement** — Links marketing mix models with granular attribution and commercial context.
- **Marketing Mix Modeling** — Econometric analysis of marketing and other business drivers.
- **Agile Attribution** — Campaign and audience measurement designed without dependence on individual tracking.
- **Data & Analytics Foundation** — Data ingestion, harmonization, model development and reporting infrastructure.
- **In-Market Testing** — Matched-market and control-based evaluation before wider rollout.
- **Strategic Consulting** — Discovery, executive workshops, implementation and change management.
- **Commercial Effectiveness and Pricing Analytics** — Analysis of pricing, promotions and wider commercial investments.

## Achievements

- Named a Leader and Customer Favorite in the Q1 2026 Forrester Wave, according to the company announcement.
- Named a Leader in Gartner’s 2025 Marketing Mix Modeling Magic Quadrant for a second consecutive year, according to MMA.
- Reported 31% year-over-year business growth in Q1 2025.

## Latest updates

- **2026-02** — Susmita Chaudhury rejoined as Executive Director and EVP of the Bangalore Center of Excellence.
- **2026-01** — Announced Leader and Customer Favorite designations in Forrester’s Q1 2026 evaluation.
- **2025-11** — Announced a second consecutive Gartner Leader designation.
- **2025-06** — Reported Q1 business growth of 31% and almost 30% headcount expansion in the US and EMEA.

## Links

- Website: https://mma.com/
- LinkedIn: https://www.linkedin.com/company/mma-marketing-management-analytics-/
- Twitter/X: https://twitter.com/MMAnalytics
- Facebook: https://www.facebook.com/Marketing.Management.Analytics

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Profile page: https://yespress.io/mma-marketing-management-analytics
Published by YesPress — https://yespress.io
Last updated: 2026-10-16