# MKTG

> MKTG is a New York-headquartered global sports and entertainment marketing agency within Dentsu. It helps major brands understand fan behavior, value and negotiate sponsorships, create content, and turn partnerships into live experiences, hospitality programs, and measurable campaigns.

- **Founded:** 1992
- **Headquarters:** New York, United States
- **Products:** Consulting, Analytics, Content, Hospitality & Events, PR & Talent Marketing
- **Notable:** Executed approximately 70,000 experience-focused events annually at the time Dentsu announced its acquisition in 2014., Toyota Sports Fest reportedly tripled dwell time within Toyota's auto-show footprint; 80% of attendees said they would share the experience and 54% became more likely to consider Toyota., Subway Canada's Bowlway campaign reported 9.2 million media impressions, more than 15.9 million social impressions and sales above campaign targets.

## Products & services

- **Consulting** — Sponsorship investment strategy, property and talent negotiation, and sponsorship planning and execution.
- **Analytics** — Fan data and market research, asset and intellectual-property valuation, and sponsorship ROI modeling.
- **Content** — Creative strategy, social and influencer planning, and video and design production.
- **Hospitality & Events** — Hospitality strategy and design, event execution, guest management, meetings, incentives and bespoke programs.
- **PR & Talent Marketing** — An APAC service launched in 2024 covering communications, media relations, talent identification and management, crisis communications and live-event PR.

## Achievements

- Executed approximately 70,000 experience-focused events annually at the time Dentsu announced its acquisition in 2014.
- Toyota Sports Fest reportedly tripled dwell time within Toyota's auto-show footprint; 80% of attendees said they would share the experience and 54% became more likely to consider Toyota.
- Subway Canada's Bowlway campaign reported 9.2 million media impressions, more than 15.9 million social impressions and sales above campaign targets.
- Expanded into New Zealand in 2023 through a strategic partnership with Halo Sport.
- Expanded APAC capabilities in 2024 with a dedicated PR and talent-marketing function and greater creative and production capacity.

## Latest updates

- **2026-09** — MKTG UK published fan-diary and Women's Super League commentary as part of its ongoing sports-culture insight program.
- **2026-06** — Published its World Cup Fan Pulse Report 2026.
- **2026-04** — Brought back Future FWD, a four-month work-insights program for people entering sports and entertainment marketing.
- **2025-10** — MKTG Australia announced a Cricket Australia Big Bash League content contract.
- **2025-09** — MKTG and Dentsu Sports Analytics announced a partnership with Tennis Australia.
- **2025-08** — MKTG reported an expansion of its long-running partnership with Cricket Australia.

## Links

- Website: https://mktg.com
- LinkedIn: https://www.linkedin.com/company/mktg_inc
- Twitter/X: https://twitter.com/mktg_inc
- Instagram: https://www.instagram.com/mktg_inc
- Facebook: https://www.facebook.com/mktginc

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Profile page: https://yespress.io/mktg
Published by YesPress — https://yespress.io
Last updated: 2026-09-24