# MKP communications inc.

> MKP communications inc. is a New York agency built around an awkward truth of banking: a merger is experienced not in the boardroom but through login changes, branch closures, disclosures, letters, emails and anxious customer questions. Founded in 1994, the firm plans and produces highly segmented, compliance-aware communications for banks and other financial institutions, alongside broader brand, media, direct-mail, digital-content and data-intelligence work.

- **Founded:** 1994
- **Headquarters:** New York, United States
- **Founders:** Hillary Kelbick (Co-founder, President and CEO), Susan Michaelson (Co-founder)
- **Products:** Merger communications, Communications strategy, Legal and change communications, Data Intelligence Programs, Creative, media and sales promotion
- **Notable:** Founded in October 1994 and still operating as a specialist financial-services communications agency more than 30 years later., Named First Union National Bank's sole Vendor of the Year in 1997., MKP says it has built a nationwide client base of financial institutions, large and small.

## Products & services

- **Merger communications** — Audience planning, customer-impact mapping, legal-close and conversion communications, welcome programs and retention-oriented messaging for financial-institution mergers.
- **Communications strategy** — Target definition, channel planning, message architecture, personalization and supporting tools for complex initiatives.
- **Legal and change communications** — Compliance-aware notices and customer communications for product, policy, branch and operational changes.
- **Data Intelligence Programs** — Customer analysis, segmentation, predictive modeling and campaign optimization using first-party and third-party data.
- **Creative, media and sales promotion** — Brand campaigns, creative development, media planning and buying, direct mail, email, digital content and branch collateral.
- **Production and quality control** — Print and mailhouse production, variable-data execution, verification and end-to-end project management.

## Achievements

- Founded in October 1994 and still operating as a specialist financial-services communications agency more than 30 years later.
- Named First Union National Bank's sole Vendor of the Year in 1997.
- MKP says it has built a nationwide client base of financial institutions, large and small.
- Managed communications for the Huntington-TCF integration covering 1.5 million customers and hundreds of initiatives.
- Built more than 65 initiatives over 18 months for BMO's acquisition of Bank of the West, addressing two million acquired customers.
- A BMO-Bank of the West interactive brochure averaged two views and 55 seconds of reading time per personal-banking customer, according to MKP's case study.

## Latest updates

- **2025-10** — Published new work on post-merger customer value, cybersecurity awareness, customer service research and financial experiences for Hispanic communities.
- **2025-09** — Explained its use of AI to draft selected blog posts, with named human prompting and editing and an explicit disclosure on each article.
- **2024-07** — Published an inside account of project management at the agency, emphasizing client responsiveness, timeline control and cross-team debate.
- **2020-10** — Named Maxwell Chalkin Chief Digital Officer, adding senior digital leadership to the agency.

## Links

- Website: https://mkpteam.com
- LinkedIn: https://www.linkedin.com/company/mkp-communications-inc
- Twitter/X: https://www.twitter.com/themkpteam
- Facebook: https://www.facebook.com/MKPteam

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Profile page: https://yespress.io/mkp-communications-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-20