# Mixpanel

> Mixpanel is a product analytics platform that helps teams understand how users actually behave inside their digital products. Built around event-based tracking rather than page views, it lets companies run funnels, cohorts, retention curves, and experiments without writing SQL. Founded in 2009 by Suhail Doshi and Tim Trefren out of Y Combinator, the company now serves more than 8,000 paying customers and crossed $210M ARR.

- **Founded:** 2009
- **Headquarters:** San Francisco, California, United States
- **Founders:** Suhail Doshi (Co-founder, former CEO), Tim Trefren (Co-founder)
- **Team size:** ~450
- **Products:** Product Analytics, Session Replay, Experiments / A-B Testing, Warehouse Connectors, Spark AI
- **Notable:** Y Combinator Summer 2009 batch, Reached unicorn valuation in 2021, Crossed $210M ARR by 2025

## Products & services

- **Product Analytics** — Event-based analytics across web, mobile and server with funnels, retention, cohorts and segmentation.
- **Session Replay** — Watch real user sessions tied to the events Mixpanel already tracks.
- **Experiments / A-B Testing** — Measure the lift from feature flags and experiments inside the same analytics surface.
- **Warehouse Connectors** — Native sync with Snowflake, BigQuery, Databricks and Redshift so analytics lives next to the data warehouse.
- **Spark AI** — Natural-language interface that lets non-analysts ask questions of their event data.

## Achievements

- Y Combinator Summer 2009 batch
- Reached unicorn valuation in 2021
- Crossed $210M ARR by 2025
- Serves 8,000+ paying customers globally
- Processes billions of events per day

## Latest updates

- **2025-09** — Jen Taylor named CEO, succeeding Amir Movafaghi.
- **2025** — ARR crossed $210M, paying customer base grew past 8,000.
- **2024** — Launched Spark AI, a natural-language query layer for product data.
- **2021-11** — Raised $200M Series C from Bain Capital at a $1.05B valuation.

## Links

- Website: https://mixpanel.com
- LinkedIn: https://www.linkedin.com/company/mixpanel-inc-
- Twitter/X: https://twitter.com/mixpanel
- GitHub: https://github.com/mixpanel
- YouTube: https://www.youtube.com/c/Mixpanel
- Instagram: https://www.instagram.com/mixpanel/
- Facebook: https://facebook.com/mixpanel

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Profile page: https://yespress.io/mixpanel
Published by YesPress — https://yespress.io
Last updated: 2026-05-28