# Mix+Shine Marketing

> Mix+Shine Marketing is a Virginia Beach integrated marketing agency that works as an outsourced marketing department for growth-minded consumer businesses. Founded in 2014 by Rachael Seda and April Sciacchitano, it combines social strategy, content, paid media, search, influencer work, email, video, and local activations - with a bias toward business outcomes rather than decorative engagement metrics.

- **Founded:** 2014
- **Headquarters:** Virginia Beach, United States
- **Founders:** Rachael Seda (CEO and Co-Founder), April Sciacchitano (Co-Founder (former partner))
- **Team size:** Small independent agency
- **Products:** Organic social media strategy and management, Paid social and search, Content and creative production, Brand and launch strategy, Influencer and public relations campaigns
- **Notable:** A SweetPea Raleigh market activation produced a reported 270% sales lift during the visit week and a 30% lift sustained six weeks later versus the pre-visit baseline., The same activation generated 236,462 impressions, 9,288 combined Reel views, 25% social-account growth, and an increase from 51 to 1,272 profile views., Rachael Seda was named a 2023 CoVaBIZ NextGen Award honoree.

## Products & services

- **Organic social media strategy and management** — Platform planning, content calendars, community engagement, social listening, and ongoing channel management.
- **Paid social and search** — Social advertising, Google Ads, campaign execution, media buying, lead generation, and performance analysis.
- **Content and creative production** — Copy, photography, short-form social content, brand campaigns, creative assets, and video production.
- **Brand and launch strategy** — Positioning, naming, brand identity, campaign design, market research, and localized product launches.
- **Influencer and public relations campaigns** — Influencer sourcing and management, media relations, events, sampling programs, and local-market activations.
- **Email, CRM, and conversion support** — Email strategy, list building, customer journeys, conversational marketing, analytics, and conversion paths.
- **SEO and website support** — Search optimization, local SEO, Google Business Profile support, website development, and analytics implementation.

## Achievements

- A SweetPea Raleigh market activation produced a reported 270% sales lift during the visit week and a 30% lift sustained six weeks later versus the pre-visit baseline.
- The same activation generated 236,462 impressions, 9,288 combined Reel views, 25% social-account growth, and an increase from 51 to 1,272 profile views.
- Rachael Seda was named a 2023 CoVaBIZ NextGen Award honoree.
- The agency has launched food brands, planned a major plant-based nutrition event, and worked on campaigns communicating COVID-19 vaccine safety.
- Mix+Shine marked 12 years in business in 2026.

## Latest updates

- **2026-08** — Mix+Shine celebrated 12 years in business, reflecting on growth through platform changes, client needs, and new services.
- **2026-05** — The agency published a conversion-focused framework connecting short-form content, engagement, DMs, and offers.
- **2024** — Rachael Seda used an SBA loan to acquire a paid-advertising agency while buying out her business partner, expanding Mix+Shine's performance-marketing capability.
- **2023** — Rachael Seda was recognized as a CoVaBIZ NextGen Award honoree.

## Links

- Website: https://mixandshine.com/
- LinkedIn: https://www.linkedin.com/company/mix-shine-marketing/
- Twitter/X: https://x.com/mixandshinepr
- Instagram: https://www.instagram.com/mixandshinemarketing/
- Facebook: https://www.facebook.com/mixandshinemarketing/
- TikTok: https://www.tiktok.com/@mixandshine

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Profile page: https://yespress.io/mix-shine-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-19