# Mitchell 1

> Mitchell 1, a member of Snap-on’s Total Shop Solutions brand family, supplies automotive and commercial truck professionals with repair information, estimating tools, shop management software and marketing services. Its products connect technical reference material with the business of running a repair shop.

- **Founded:** 1918
- **Headquarters:** San Diego, United States
- **Founders:** Samuel Payne Reed (Creator of the 1918 Reed Service Manual, a predecessor publication), Glenn Mitchell (Founder of Mitchell Manuals in 1946)
- **Products:** ProDemand, SureTrack, Manager SE, TruckSeries, Manager SE Truck Edition
- **Notable:** Repair-information publishing lineage dates to the 1918 Reed electrical manual., Mitchell Manuals combined parts illustrations, pricing and part numbers in its 1946 collision estimating guides., Launched computer-based ON-DEMAND repair information in 1989 and web-based OnDemand5.com in 2002.

## Products & services

- **ProDemand** — Online OEM repair information, diagnostics, interactive wiring diagrams, maintenance and parts/labor estimating, with SureTrack real-world knowledge.
- **SureTrack** — Expert-based repair knowledge and a technician community, integrated with ProDemand.
- **Manager SE** — Windows-based shop management covering estimates, repair orders, invoices, inventory, scheduling, parts catalogs and reporting; the Manager SE name dates to its SQL transition.
- **TruckSeries** — Web-based repair information, diagnostics and labor estimating for Class 4-8 commercial trucks.
- **Manager SE Truck Edition** — Shop management for independent medium- and heavy-duty truck service businesses.
- **SocialCRM** — Shop marketing and customer retention through texts, emails, reviews and social media, with dedicated marketing support.
- **LocalSearch** — Professional shop websites and local search visibility services.
- **TeamWorks** — Bundle combining ProDemand and Manager SE.
- **OneFlow Estimator + Inspections** — VIN-specific estimating powered by the Snap-on Digital Engine, connected to digital vehicle inspection photos, videos and notes in Manager SE.
- **Job View** — Groups related labor and parts into jobs across estimates and invoices and provides job-level profitability visibility.

## Achievements

- Repair-information publishing lineage dates to the 1918 Reed electrical manual.
- Mitchell Manuals combined parts illustrations, pricing and part numbers in its 1946 collision estimating guides.
- Launched computer-based ON-DEMAND repair information in 1989 and web-based OnDemand5.com in 2002.
- Job View won both a 2025 PTEN Innovation Award and a People’s Choice Award, as reported in Snap-on’s Q3 2025 earnings call.

## Latest updates

- **2026-09** — ShopConnection discussed complementary truck-repair resources across Mitchell 1, NEXIQ and Diesel Laptops on September 2.
- **2026-08** — ProDemand placed OEM wiring diagrams alongside interactive diagrams in a top-level category, described August 18.
- **2026-08** — Manager SE added file attachments to repair-order line items, announced August 3.
- **2026-07** — SocialCRM Book It Now added a SureCritic-powered Online Scheduler with service pricing and recommended-service suggestions on July 7.
- **2026-04** — Launched OneFlow Estimator + Inspections in Manager SE on April 13.

## Links

- Website: https://mitchell1.com/
- LinkedIn: https://www.linkedin.com/company/mitchell1/
- Twitter/X: https://twitter.com/Mitchell1
- YouTube: https://www.youtube.com/user/Mitchell1Rocks
- Instagram: https://www.instagram.com/mitchell1shopsolutions/
- Facebook: https://www.facebook.com/Mitchell1ShopSolutions/

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Profile page: https://yespress.io/mitchell1
Published by YesPress — https://yespress.io
Last updated: 2026-10-02